Client Spotlight: Web Design ‘From the Floor Up’

Client Spotlight: Web Design ‘From the Floor Up’

When Indy Floor Restore came to us, they needed a cohesive digital presence to match their branding. As a floor restoration company that provides high-quality results for their clients, they needed a website to reflect that “wow-factor” while also easily explaining what they do. We designed and developed a custom new website that showcases their services and better represents their business.

Creating a website to floor their customers

We started out by doing our homework. We asked some questions to help us in our research—What about their current site is not working? How do they want to be seen by potential clients? Then we dug deeper to find answers that would make our design stronger. During the process we uncovered some problem areas—having recently undergone a rebrand, their website hadn’t made the transition yet. Another observation we made was that their website didn’t properly showcase the beautiful floor restoration that they had done for previous clients. Armed with that information, we set out to design a website that was consistent with the look and feel of their new brand, highlighting the amazing results that they achieve for their clients.

The new mobile-friendly design makes it easy for potential and existing customers alike to find information about the different services that Indy Floor Restore offers. Contact information is easy to access, and the site is easily viewed on multiple device sizes. Featuring photos of their previous restoration projects and client testimonials, their new online presence is better aligned with the caliber of work that Indy Floor Restore provides.

Pictured: The simplified navigation lets potential clients easily find what they are looking for, while the large blocks on the home page focus the user’s attention on the services that they offer. 

Creating a consistent brand

After getting their website on track, Indy Floor Restore reached out to us about creating some matching print collateral. Creating a consistent brand meant aligning all of their current marketing materials with their new website. We created a series of marketing pieces to help them put their best foot forward to reach more customers.

Consistency is crucial to a brand’s success. Most people think of a brand as a logo, but in reality a brand is what people think about when they hear your name. A brand may start out with a logo, but it is also supported by messaging. A cohesive brand sends a clear, consistent message with its words and its visuals. We coach our clients in how to reach brand consistency because it helps potential customers see them as a dependable and trustworthy company.

Does your website need a refresh?

We love helping our clients better represent their company online. If your website has seen better days, let us swap it out for a new one. Though each business is different, our website design process is the same. We ask the tough questions first so that you don’t have to ask them later. Does your website present your company in the best light? Is it consistent with your brand message? Reach out to us and we’ll help find a custom solution for your business.

Kristen Mast
Kristen Mast
Design Lead
Jul 26th, 2017 • Web Design

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