Cutting Edge Hardscapes is a premier hardscape design and construction firm. They make outdoor spaces beautiful and enjoyable for their clients. In their line of work, they have to help people visualize the aesthetic potential of their outdoor spaces. It is very important that their digital images inspire creative thought. Without being able to actually purchase anything on their website, they needed to be found, understood and feature galleries of work that encourage catalog-like dreaming.
Ultimately, Cutting Edge competes with so many companies. The most important thing is that they be easily searched, found and rank for the keywords that bring them the most business opportunities.
A creative idea book for the consumer.
We provided Cutting Edge Hardscapes with a custom website that allowed them to showcase their services and the simplicity of their process.
Through the use of social media, we crafted a strategy that corresponded to seasonal trends and topics to engage the consumer and direct them to Cutting Edge Hardscapes new website. We then paired their social media strategy with various branding campaigns aimed at targeting the season projects.
Our team of graphic designers developed marketing collateral that aligned with the Cutting Edge Hardscapes brand. Our continued efforts with Cutting Edge Hardscapes include a content strategy that engages the users and educates consumers on what to look for and when to begin planning their projects.