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HRD Advisory Group

People-Focused Work Builds Human Experiences

HRD Advisory Group puts the human in human resources (hi early 2000s teen movie reference), always making sure people—whether it’s their internal team or their clients—come first. Clients love them, employees love them, heck, we love them; the problem was, they were defined by individuals which meant no one really knew who they were as a company. This disconnect caused an identity crisis. We helped HDR dive deep into what they do to tell the story of who they are. From there, the new content and messaging made things crystal clear.

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Establishing a Brand

To get others to understand who HRD is, we explored their brand voice through conversations, client interviews, competitive research, and a content audit, ultimately creating an identity as personal as the people at HRD. We asked the short but tough questions: what does your brand stand for? Who are you at your core? How do employees and customers view you? Each answer was considered when establishing a brand voice which drove website content. To ensure their new brand remained intact, we built a robust guideline for reference. Let us help you define your brand.

Job Boards

Faced with an internal challenge to split their organization's job postings with their current technology, HRD found it difficult to present the correct data to their users on their website using Bullhorn's API. Instead, we worked with their Talent Acquisition team to develop a simple, easy to manage job board where they can present internal and external openings available through their organization. This allows users to search and filter to find opportunities that HRD works hard to fill for their clients.

Action-Driven Content

Through trial and error, we developed pillar pages that defined what HRD strives to achieve for their valued clients. Leveraging the knowledge and voice of each individual team member, we developed unique web copy that educates users on their service offerings, processes, and drives them to take action to connect with an HRD team member. Content matters. Let us create yours.

Job Boards

Faced with an internal challenge to split their organization's job postings with their current technology, HRD found it difficult to present the correct data to their users on their website using Bullhorn's API. Instead, we worked with their Talent Acquisition team to develop a simple, easy to manage job board where they can present internal and external openings available through their organization. This allows users to search and filter to find opportunities that HRD works hard to fill for their clients.

With a balance of professionalism and conversational messaging, we crafted content that refined HRD’s dedication to their services with a focus on human connection. Putting people first is their mantra, their motivator, and their driving force, so we built a custom job board to manage positions with ease, ensuring clients are always a priority.

Attribution

About HRD Advisory Group

HRD Group partners with business leaders to support the engagement and development of team members throughout the employee experience from talent acquisition and onboarding to engagement, retention, development to promotion, and career transition. They serve as a full-service talent provider in four practice areas—Search, Employee Benefits, Talent Development, and Career Transition. They are the only full-service talent/HR consulting firm in the Indianapolis market. HRD uniquely considers all aspects of the employee experience when serving their clients.

Does your branding match who you are? We’ll make the connection.

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