Spreading awareness and activism.
Indy Pride, Inc. is a 501(c)3 organization that does important work. They exist to unite and serve their members and the LGBTQ+ community through leadership development, educational programs, and community events which achieve inclusivity, equality, strong community connections, and awareness of LGBTQ+ issues. While they are best known for the annual Indy Pride Festival, their annual responsibilities are farther reaching.
Before seeking a new digital marketing partner, the organization knew who they were, but they needed an aesthetic refresh and streamlined functionality. As a not-for-profit entity, they rely heavily on donor dollars, as such Indy Pride has several fundraising events and leagues affiliated with the organization. Each of these unique events followed its own protocol. This digital separation caused brand confusion. Indy Pride, Inc. needed to create digital clarity and unify the organization on the whole under a singular domain authority.
Creating an icon.
Broadening the implications of the brand, we created an icon that was both Indiana and LQTBQ+ forward. This provides the organization relevance not only be in the moment but also lends itself to future iterations of a larger brand and state-wide reach.
The Indy Pride brand mark is a contemporary representation of the solidarity of the LGBTQ community. This mark is a blend of the pride flag with the state of Indiana. A gradient is used across the stripes to show inclusivity and dimension. That gradient is used throughout their project for continuity.
Seamlessness is key.
On the web, strategically merged organization, event, and league specific information into a single domain authority. We included thoughtful content and visual elements to help navigate the user through a variety of complex content, events, and resources. Seamlessness is key. We continue to partner with the organization such that their respective events have complementary branded logos and printed design, cementing their continuity.