Collaboration through math education.
Vimme’s team is highly specialized. Each person has years of experience in their given field coming together to make a product that is useful to both students, teachers and educational stakeholders. While extensive concentration took place around the product, getting in front of educators proved to be the next big challenge.
Their target demographic was defined, but their buyer personas were broad. Vimme had to be engaging and user-friendly for young students, informative and approachable for educators and parents, as well as credible and cost-effective for administrators. Demonstrating and prioritizing these objectives took patience and partnership.
Designing a web experience.
Vimme’s product is an online platform. We had to be especially thoughtful working through site navigation so that a student could easily access it and a prospect could easily learn more. We used thoughtful site architecture and design to meet these objectives.
Vimme is widely adopted among students and their teachers. We wanted to help capture that momentum. We worked with the Vimme team to create print materials to help share the Vimme experience and T-shirts to showcase both event and brand awareness.