HI-FI Indy isn’t just a music venue—it’s a cultural cornerstone in Indianapolis. As one of the most respected independently owned venues in the Midwest, they’ve played host to hundreds of national and local artists, consistently selling out shows while building a fiercely loyal following.

The brand and team were strong, but the website needed to match that same energy. 

With frequent events, artist promotions, and content spanning over a decade, HI-FI needed a digital solution that was dynamic, efficient, and powerful enough to scale as they continued to grow.

We set out to create a site that looked as bold as the shows HI-FI puts on—while giving fans and team members the tools they need to engage more deeply. Built for high traffic and frequent updates, the site strikes a balance between stunning design and backend usability. 

• Bold visuals and dark-mode styling to match the venue’s vibe
• Mobile-first layout to support on-the-go fans
• SEO-driven event and artist pages to improve discoverability
• Optimized site structure to guide users from discovery to ticket purchase 

  Fun fact: 63% of users primarily access entertainment websites via mobile. 

Baker is an advocate for the music scene in Indianapolis. With that in mind, he wanted to bring more visibility to the artist and offer fans (or soon-to-be fans) a way to engage and learn more about the artist. We built custom artist profiles to support both promotion and fan discovery. Each profile includes: 

• A short artist bio 
• Social links for easy engagement
• Embedded Spotify playlists and music videos 
• Upcoming show listings 

Whether users are discovering new acts or revisiting old favorites, these profiles help build hype while giving artists the spotlight they deserve.

To commemorate HI-FI’s 10-year anniversary, we built a data-driven archive showcasing every show hosted at the venue since launch. The archive includes: 

• A searchable show history

  Filters by year, artist, or genre

• Links to archival photos, videos, or media coverage when available

It’s not just a tribute—it’s a time capsule, and a powerful content tool for both fans and the HI-FI team to celebrate how far they’ve come.

With the business evolving into a full-scale destination, the team needed a brand identity and digital experience to match the energy of their concept. From booking tours to ordering food to discovering what’s happening next, The Hangar’s audience needed an intuitive way to do it all—and the brand needed to stand out in a crowded hospitality and entertainment space.

When developing The Hangar’s brand identity, we didn’t just design a logo—we built a concept that reflects both the owners’ military roots and their connection to Indianapolis’s community. 

• Logo Design: A modern emblem with nods to military insignia and industrial aesthetics.
• Custom Typography & Color Palette: Bold, utilitarian fonts with a color scheme that balances grit with vibrancy.
• Branded Assets: Collateral for digital use, signage, menus, and in-house displays—all designed for consistent visual impact. 
•  Custom Signage: Clear and bold signage reinforces the venue’s brand presence from the street to the bar.

Why this matters: Your brand identity is the foundation of your business. Spend the time to build one you believe in –– so your customers will too.

Build Your New Brand Today

Booking a HandleBar Indy experience is half the fun—and we made sure the website made that process easy and intuitive. By integrating Rezdy’s powerful tools directly into The Hangar’s site: 

• Users can book tours and experiences without ever leaving the site
• The Hangar team can manage tours and events in one dashboard
• The entire process feels branded and smooth—not bolted on

Learn how you can integrate your website with online booking here.

The Easy Rider team needed more than a digital placeholder—they needed a site that could serve up content with the same flavor and function as their kitchen. It had to tell the brand’s story, serve SEO goals, flex with a complex menu setup, and support a growing list of user actions like reservations, online ordering, event promotion, and merch sales.

Why it matters: As SEO algorithms change and search engines index content in different ways, a dynamic menu that is text-based and not image-based will allow Google and other SERPs to find out if your site matches Karen’s interest in curate cocktails in her area or if her painter can get ‘biscuits and gravy’ if they visit your establishment. 

The Easy Rider brand goes beyond the plate. With in-house merchandise, gift cards, and event-centric experiences, it was important to make those revenue streams just as visible as the food. We integrated third-party tools like Toast and Shopify directly into the site and added clear in-menu calls to action so users can: 

• Order food online 
• Make a reservation 
• Purchase merch or gift cards