An Adwords account consists of a campaign, ad groups, ads, and keywords. Each one of these items is critical to securing your spot in paid google search advertising. When strategizing your campaign, we define the objective for your business. These objectives can change throughout the season, so we plan accordingly. Once we have a general goal, we break it down and begin researching the best keywords for your campaign. The keyword selection is important as the ad copy will be structured around these terms and terms that appear on your site.
Each keyword has a specific cost associated with it at any given time. We work to find the best cost per click without sacrificing ROI. Knowing that keywords change often, we manually adjust your spend according to current keyword costs. This is why we review the account on a near daily basis. The consistent feed of data from Google Adwords allows us to make sure we are working to optimize your PPC campaign to keep you ranking in top spots.