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Strengthening the Total Brand Experience
juice love + happiness already has some client relationships in place for distribution; however, they have more extensive product lines available for shipping. Our KDM team was charged with refreshing an existing logo design, crafting a concise narrative for complex products and building an e-commerce site designed to move product.

You can workout almost anywhere, but you can’t build community just anywhere. That’s where Summit Fitness is punching above their weight class. They’ve built a gym that fosters relationships, builds better, more confident humans, and they’re committed to giving back. Not every gym or workout program can make that claim, and Summit doesn’t have to—their members speak for them—and now their brand does, too.

“Honestly, when we first started thinking about a brand update, I was really hesitant to change too much about our logo or colors. Our community really loves what we offer, and I was worried about making it feel like too big of a change. Kicks came in and did a great job of modernizing our logo, refining our colors, and doing a full website overhaul to align our mission with what we’re putting out into the world. I’m so happy with how it turned out, and where it will take us from here.”
Jason Kivett, Co-Owner

Making a Mark.

The Summit team wanted their brand to reflect their actual mission, which is to create an experience that builds the very best qualities in people: fun, hard-working, and connected in a community where everyone is welcome. Summit isn't afraid to stand up or stand out, so we designed a mark that can stand alone or tie into their full name. The fearless color palette is as empowering as the confidence gifted through physical fitness.

Show Not Tell.

In their website refresh, Summit Fitness leaned into demonstrating their proof points. They choose to display the impact of membership by the numbers. They showed their results, they feature member videos, which highlight their individual perspectives and results, embrace a transparent pricing model, and they give 10% of member dues to two worthy organizations each month. When you seek excellence, you leave evidence of that pursuit in your path. We relied on design to bring that evidence to the forefront.

Mission-Driven Content helps SEO.

The Coaches at Summit Fitness have made a commitment to meet their members where they are; literally and figuratively. From a friendly greeting to a fitness newcomer or some podcast inspiration from a fitness veteran, Summit wants to be an uplifting and real resource that uses their knowledge for the greater good. In providing shareable, original content, they're carving out their space as an expert in the Indy fitness market. We wanted to give their content a place to call home, so they can continue to spread their goodness like confetti on social platforms.
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About Summit Fitness

Summit Fitness is an Indianapolis gym dedicated to helping its members lead fuller, healthier lives. Their physical location is a second home to their members—a home where everyone is welcome. Summit’s Coaching team assists their members in and out of class. This team also does macronutrient training, online cooking classes, endless online resources, benefits Indy SurvivOars helping breast cancer survivors focus on health and physical activity, as well as New Hope of Indiana, sharing functional fitness classes to adults with intellectual disabilities.

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