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Name
*
First
Last
Company Name
*
Email
*
How does your business make people feel? (choose up to 3)
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Reflective
Happy
Inspired
Empowered
Liberated
Nostalgic
Supported
Included
Excited
In Charge
Attached
Like a Winner
What one word best describes your team or leader?
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Honest
Innovative
Encouraging
Driven
Captivating
Energetic
People-Oriented
Expert
Witty
Charismatic
Role Model
Generous
If your business were a person, people would describe it as... (choose up to 3)
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An Authority
Credible
Compassionate
Revolutions
Wholesome
Straight-Shooter
Thrill Seeker
Welcoming
Champion
Unique
Visionary
Fun
What one word describes your business the best?
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Leader
Rebellious
Independent
Imaginative
Dependent
Indulgent
Nurturing
Happy
Playful
Inspiring
Motivating
Wise
As a company, what are you most proud of? (choose up to 3)
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Our Relationships
Our Power
Our Kind Nature
Our inclusiveness
Our humor
Our Counter-Culture Behavior
Our Intellect
Our Glass Half Full Outlook
Our Warrior Attitude
Making the Impossible, Possible
Our Wandering Spirit
What makes you different from your competitors? (choose up to 3)
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We live in the moment
Our strength
Challenging the status quo
Our reliability
Our principles
Our ability to connect
Mysteriousness
Being a trail blazer
Our generosity
Our analytical ability
Our forgiving nature
Our experimental nature
Your product/services helps your clients to... (choose up to 3)
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Make informed decisions
Belong
Evolve
Enjoy themselves
Achieve
Dream big
Feel comforted
Take control
Shake things up
Feel emotions
Explore
Feel good
You want your customers to think you are… (choose up to 3)
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Enticing
Entertaining
Pioneers
A catalyst for change
Moral
Superior
Courageous
Caring
All-Knowing
Independent
Outrageous
Down to Earth
When you market your brand you focus on… (choose up to 3)
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Amusement
Pleasure
Sophistication
Improving
Knowledge
Transformation
Strong Values
Disruption
Originality
Freedom
Support
Practicality
What emotions do your brand evoke? (choose up to 3)
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Intimacy
Confidence
Purity
Bravery
Understanding
Laughter
Excitement
Comfort
Shock
Wonder
Belonging
Imagination
What one final word do you feel fits with your brand?
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Proud
Kindness
Counter-Cultural
Inquisitiveness
Passion
Dynamic
Virtuous
Efficient
Expressive
Confidence
Hard Working
Pioneer
Other thoughts or comments