That feeling—however subtle—is what visitors experience when they land on a website that hasn’t been updated in months (or years).

Your website is your digital storefront, and just like a physical space, it needs upkeep, refreshes, and yes—some occasional remodeling. We believe that regular website updates aren’t just nice to have—they’re critical to building trust, improving performance, and staying relevant. That’s why we offer monthly maintenance packages that make updating easy, efficient, and impactful.

Let’s unpack the “why” behind fresh content, timely changes, and smart design tweaks—and why this ongoing investment can pay off in both the short and long term.

First Impressions Are Digital (and Ruthless)

You’ve heard it before – you only get one shot at a first impression. In the digital world, the clock ticks even faster. Studies show that users form an opinion about a website in just 0.05 seconds—and 38% will leave if the content or layout is unattractive¹.

That means your homepage, team page, service descriptions, and blog posts aren’t just static content—they’re active participants in that split-second decision-making process.

When your website feels out of date, users might assume:

• You’re no longer actively in business
• You don’t prioritize communication
• You’re behind the times (and possibly in your work, too)

Updating images, team bios, service language, and visual elements sends a clear signal: we’re alive, evolving, and ready to help.

SEO Doesn’t Sleep, and Neither Should Your Website Content

Search engines—especially Google—love fresh content. Websites that regularly update their pages, blogs, and internal links tend to rank higher than those that sit unchanged. Google’s algorithm isn’t just scanning for keywords anymore—it’s evaluating the freshness, authority, and relevance of your entire site.

Here’s what helps with SEO and your website:

• New blog posts or case studies every few months
• Updated product or service pages to reflect seasonality or industry shifts
• Optimized metadata and image tags
• Reorganized or refreshed homepage content to reflect what users care about now

In fact, businesses that blog consistently generate 67% more leads than those that don’t². And while blogging is one slice of the pie, content updates of any kind help search engines (and your customers) trust that your site is still worth visiting.

Your Business Evolves. Your Website Should, Too.

What you were doing six months ago might not reflect your current direction—and that’s a good thing. Growth, pivots, and new offers are signs of a business that’s adapting and refining. But if those changes aren’t visible on your site, you’re creating a disconnect between what you offer and what users see.

Let’s say you hired a new team member who brings a critical skill to the table. If that person isn’t visible on your team page—or you’re still showcasing an outdated roster—you’re missing an opportunity to highlight your bench strength and unique capabilities.

Same goes for services: if you’ve narrowed your focus, improved a process, or dropped something that no longer fits, your website needs to reflect that shift. An outdated offering not only confuses potential clients—it creates more work for you to “clarify” in person or over email.

Website updates help you reduce friction, build confidence, and close the gap between discovery and decision-making.

Security and Speed Matter More Than You Think

Beyond design and messaging, regular updates are essential for technical performance and security. Broken links, outdated plugins, and bloated files can slow down your website—frustrating users and hurting your search rankings.

Worse, an unmaintained site is a sitting duck for cyber threats. If your CMS (like WordPress) or third-party integrations aren’t updated frequently, your site could be vulnerable to attacks, malware, or data breaches.

Google has even gone on record saying that page load speed is a ranking factor in its algorithm³. And studies show that a 1-second delay in load time can result in a 7% reduction in conversions⁴. A website that loads slowly—or worse, fails to load properly at all—will tank your credibility and conversions in record time.

That’s where monthly maintenance comes in. We don’t just keep your site looking fresh—we keep it functional, fast, and secure. If you are an existing client that hosts with Kicks – don’t worry we already have you covered.

Consistency Builds Trust

Here’s a little marketing truth we swear by – consistency is what builds trust. That doesn’t mean everything needs to change every month. It means you’re regularly checking in with your digital presence to make sure it’s aligned with your business, your brand, and your customer needs.

Consistent updates signal that you’re:

• Active in your field
• Responsive to market changes
• Invested in user experience
• Proud of your brand and the team behind it

Whether it’s updating team headshots, swapping out homepage images, or featuring new testimonials, these seemingly “small” updates have a cumulative impact. They reinforce credibility, build rapport, and show your visitors that you’re not just here—you’re here to stay.

How Kicks Digital Makes Website Updates Easy

Updating your website isn’t always at the top of your to-do list and most people do not have the skill or desire to dive in and learn the ins and outs of HTML or styling. That’s why we created monthly support packages designed to take that work off your plate—while giving you the benefit of a site that stays updated, optimized, and on-brand.

Here’s what’s typically included in a Kicks monthly maintenance plan:

• Content updates (team, services, bios, etc.)
• Image swaps and design tweaks
• Monthly blog or case study uploads (if provided)
• SEO enhancements and metadata reviews
• Plugin and theme updates (for WordPress)
• Website speed checks and security scans
• Strategic recommendations based on trends or performance insights

We approach it like a partnership—not just a ticket system. Our clients often say it feels like having an in-house web team without the overhead. Consider us an extension of your team to handle all things web.

Your Website Is Never “Done”

Let’s retire the idea that a website is a one-and-done project. In reality, it’s more like a living document, one that needs regular attention to stay sharp, functional, and aligned with your business goals. Just like you wouldn’t let your storefront gather dust or your team go unintroduced—don’t let your website lag behind.

Your audience is watching.
Google is crawling.
Opportunities are knocking.

Let’s make sure your site is ready.

Ready to freshen up your website and keep things moving?
Reach out to Kicks Digital to learn more about our flexible monthly support packages. We’ll help you keep your site alive, aligned, and optimized—month after month.

Sources:

https://sweor.com/firstimpressions

https://blog.hubspot.com/marketing/why-blogging-works

https://developers.google.com/search/blog/2020/05/evaluating-page-experience

https://www.websitebuilderexpert.com/building-websites/page-speed-statistics/

A restaurant’s website isn’t just digital decoration—it’s your online front-of-house. It’s where diners check your hours, browse your menu, make reservations, order takeout, buy gift cards, and sometimes decide whether or not to visit you in the first place.

Let’s break down exactly what to look for when building a restaurant website and which WordPress tools can help make it happen—without drowning you in tech jargon or pointless features. Whether you’re launching something new or refreshing an existing site, this post is your blueprint.

Start With the Basics: Non-Negotiables for Every Restaurant Website

No matter your cuisine, style, or budget, there are several must-have features that every restaurant site should deliver. These aren’t just nice-to-haves—they’re foundational elements that determine how usable, functional, and effective your site really is.

Mobile-First Design

Most people visiting your site are doing it on their phones—looking for hours, browsing your menu, or seeing how far they are from your location. If your site doesn’t load quickly or format cleanly on mobile, you’ve lost them. A strong mobile-first design ensures that your website performs beautifully on all devices, no matter where your customers are coming from.

Clear and Intuitive Navigation

Diners should never have to dig to find your menu, hours, or phone number. Intuitive navigation reduces friction, improves user experience, and keeps visitors focused on what matters most—choosing what to eat or how to reach you.

Key navigation elements to include:

• Menus (with food categories or dietary tags)
• Location and hours (always visible)
• Online ordering or reservation buttons
• Contact form or phone number
• Events or promotions (if applicable)

Sticky headers and mobile-friendly nav bars with icons can go a long way in keeping users engaged.

Searchable, Digital Menus (Ditch the PDF!)

Here’s a common mistake: uploading a beautiful PDF of your menu and calling it a day. While it might look nice, PDFs are hard to read on mobile, impossible for screen readers, and invisible to Google when it comes to SEO.

Instead, build digital menus right into your website. These are easier to update and more accessible for everyone—including search engines.

Best WordPress plugins for digital menus:

• Restaurant Menu by MotoPress
• Five Star Restaurant Menu

These plugins allow you to create interactive, categorized menus complete with photos, descriptions, prices, and even filtering by dietary preferences—all with a layout that works across devices.

Built-in Ordering and Reservation Options

Want more takeout orders? Fewer no-shows? A smoother booking experience? Then your website should make it effortless for users to reserve a table or place an order. You can either embed third-party booking systems or fully integrate ordering into your WordPress site.

Popular tools to consider:

• OpenTable, Resy, or Tock (for bookings and reservations)
• WooCommerce (to manage in-house ordering)
• GloriaFood (a free and easy plugin for online ordering)
• WPForms or Fluent Forms (for catering or private party inquiries)

The best setup depends on your goals—but no matter the method, speed and clarity are key. Make the buttons visible. Use clear CTAs. And ensure everything works smoothly on mobile.

Location, Contact Info, and Social Links on Every Page

This might sound obvious, but it’s still overlooked way too often. Your hours, address, phone number, and social links should be visible on every page—preferably in both the header and footer.

Tools that help with this:

• WP Google Maps (adds an interactive map for visitors to get directions)
• Schema Pro or Rank Math (adds structured data so search engines highlight your info in local results)

Link to your social channels too—especially if you’re active on Instagram or Facebook. It keeps your brand experience cohesive and helps customers follow and engage with your updates.

Want to Stand Out? Here’s What the Best Restaurant Websites Include

Once the basics are covered, it’s time to think about how to elevate your site from functional to memorable. These features aren’t required, but they offer huge value to guests and give your restaurant a polished, modern feel.

Promote Events or Special Nights with a Calendar

If you host trivia, live music, wine tastings, or brunch specials, a well-designed event calendar helps drive traffic and build community around your brand.

Best tools to add an event calendar in WordPress:

• The Events Calendar (great for recurring events and ticketing)
• Modern Events Calendar (slick UI and customizable layouts)

These plugins let you display upcoming events, allow RSVPs or ticket sales, and even send reminders through email integrations.

Sell Gift Cards or Merch

Gift cards are low-effort, high-reward revenue generators. And if your restaurant has a loyal following, branded merch—like hats, T-shirts, or hot sauces—can build a stronger fan base.

How to do it in WordPress:

• WooCommerce (flexible and scalable eCommerce solution)
• YITH WooCommerce Gift Cards (adds digital or printable gift card functionality)
• Gift Up! (quick gift card setup for digital use)

Add these items to your site’s main nav or homepage. You’d be surprised how many people are willing to support your business beyond just dinner.

Collect Emails to Stay Top-of-Mind

Email marketing may sound old-school, but it works—especially for restaurants. Want to send updates about new menus, limited-time deals, or holiday events? Email lets you reach your loyal customers directly.

Plugins to grow your list:

• Mailchimp for WordPress
• FluentCRM (native to WordPress and privacy-first)
• ConvertKit or Klaviyo (more robust options for larger email programs)

Place your opt-in forms on your homepage, menu pages, and checkout pages for the best results.

Optimize for SEO and Local Search

If your site isn’t showing up in local searches like “best brunch near me” or “tacos in [your city],” you’re missing a huge traffic stream. WordPress has powerful SEO tools that help you rank better—and get more eyeballs on your site.

Top tools to boost SEO:

• Rank Math or Yoast SEO (on-page optimization and meta tags)
• Schema Pro (adds rich data like hours, reviews, and location)
• Google Site Kit (connects your site to Google Analytics and Search Console)

Don’t forget: great photos, updated alt text, and fast load times also factor into SEO rankings—especially on mobile.

Quick-Reference WordPress Tool Stack for Restaurants

Build a Site That’s as Good as Your Food

We’ve helped restaurants from fast-casual to fine dining build websites that reflect their brand, connect with guests, and make doing business easier. The secret isn’t just a great design—it’s building a site that works hard behind the scenes and serves your real business goals.

If you’re ready for a restaurant site that helps you get more reservations, more orders, and more love from search engines, let’s cook something up together – let’s chat.

In today’s competitive digital marketplace, having a flexible, scalable eCommerce solution is essential for growth. WooCommerce – a customizable open-source plugin built on WordPress, offers a robust foundation for businesses of all sizes.

With over 6.3 million active sites and powering nearly 23% of all online stores globally, WooCommerce is more than a shopping cart—it’s a dynamic business engine. We’re going to explore the diverse capabilities of WooCommerce and how it can transform your business operations.

Beyond Physical Products – Unlocking Versatility with WooCommerce

WooCommerce supports more than just traditional retail. Its flexible architecture allows businesses to expand into digital and experiential markets with ease. From services to virtual products and concerts to online experiences, we can find a solution that suites your business needs without breaking the bank.

Selling Services

Services have a wide range from in-home to virtual consulting – all easily solved by using a tool that allows customers to book your services with ease. Though every job may be different, there is always common denominators. Take an electrician for example – a simple fan installation might be a great loss leader for more work once they are on the job site. A simple service purchase for a $99 fan installation could yield thousands of dollars in revenue over time.

Or, maybe you are consulting and your initial consultation requires a deposit. Enabling tools like Calendly or other various WordPress-friendly scheduling tools allow you to connect calendars and e-commerce without chasing down payment.

Virtual, and Downloadable Products

Digital products represent a fast-growing segment in eCommerce, with the global e-learning market alone projected to reach $457.8 billion by 2026. WooCommerce allows businesses to sell downloadable products such as eBooks, software, music, or design templates with secure, automated delivery.

More on LMS Integrations

The global online learning market continues to expand, and integrating WooCommerce with platforms like Teachable or TalentLMS allows businesses to monetize educational content efficiently. Manage payments, offer bundled courses, and control user access—all from your WooCommerce dashboard.

With simple plugin implementation – we can connect your learning management software and WooCommerce to create purchasable courses (or products) that automate the customer journey from purchase to access of your content platform.

Events and Ticketed Experiences

While event ticketing companies like Eventbrite offer canned pages for you to use on their platforms – your WordPress website has the power to host it’s own events and allow users to purchase tickets. From online ticket purchasing to booking experiences like the infamous HandleBar pedal bike – plugins like WooCommerce Bookings or integrations with event management tools make it easy to handle time slots, attendee tracking, and customer communication.

Enhance Customer Experience and Operational Efficiency

WooCommerce’s extensible ecosystem empowers businesses with advanced tools designed to increase customer satisfaction and streamline backend processes – saving you time and money.

Subscriptions and Recurring Payments

Recurring revenue models are increasingly popular, with the subscription eCommerce market expected to reach $904.2 billion by 2026. WooCommerce Subscriptions enables businesses to offer flexible billing cycles, free trials, and account management features that promote customer retention.

Flexible Payment Solutions

WooCommerce payment supports a wide range of payment methods to accommodate diverse customer needs, including:

• Cash on Delivery: Ideal for local delivery services
• Invoicing and Net-30 Terms: Perfect for B2B transactions and enterprise-level clients
• Credit Cards, PayPal, and Digital Wallets: Seamless checkout experiences

By offering multiple payment options, businesses can reduce cart abandonment and build trust.

Wishlists and Product Favorites

Research shows that personalized shopping experiences increase conversion rates by up to 80%. WooCommerce’s wishlist and favoriting capabilities allow customers to save products for later, creating re-engagement opportunities and encouraging repeat purchases.

Let’s Build a WooCommerce Store That Works for You

At Kicks Digital, we specialize in crafting tailored WooCommerce solutions that align with your business goals. Whether you’re selling physical products, digital downloads, managing event registrations, or offering subscription-based services, our team can help you implement a scalable, professional eCommerce experience.

Ready to transform your online business? Schedule a consultation with our team to explore how WooCommerce can drive your digital growth.

Sources:

1. BuiltWith (2024) – WooCommerce Usage Statistics
   https://trends.builtwith.com/shop/WooCommerce
2. Global Industry Analysts, Inc. (2021) – E-Learning – Global Market Trajectory & Analytics
   https://www.researchandmarkets.com/reports/5139530
3. UnivDatos Market Insights (2022) – Global Subscription E-commerce Market Report
   https://univdatos.com/report/subscription-e-commerce-market/
4. Epsilon (2018) – The Power of Me: The Impact of Personalization on Marketing Performance
   https://www.epsilon.com/us/insights/resources/personalization-consumer-survey

1. What Is ChatGPT and How Is It Used by Content Writers?

ChatGPT is a powerful AI language model developed by OpenAI, designed to generate human-like text based on prompts it receives. It can produce anything from short blog posts to detailed essays, making it a tempting tool for content writers looking to streamline their work or increase their output.

While some writers use ChatGPT for brainstorming or generating drafts, others may rely on it more heavily to compose entire articles. The capabilities of AI writing tools are vast, including providing structure, checking grammar, and even suggesting creative phrases. For employers, this can raise concerns about whether the human touch is being lost in favor of machine-generated content.

Writers often use ChatGPT for the following tasks:

• Brainstorming topics or headlines.
• Drafting sections or full articles.
• Editing or rephrasing for clarity.
• Researching quick facts or statistics.

Although AI can certainly enhance productivity, it can also diminish the uniqueness of content, especially if relied upon too heavily. This leads to the important question: How can you tell if your writers are leaning on AI tools like ChatGPT?

2. Signs That Your Writers Might Be Using ChatGPT

Determining whether a content writer is using ChatGPT to produce their work can be challenging, especially since the quality of AI-generated text has improved dramatically. However, there are several signs that may suggest AI involvement in content production:

• Repetitive Phrasing or Patterns: ChatGPT can generate polished text, but its outputs often follow certain patterns, particularly in phrasing. If you notice similar sentence structures, vocabulary, or transitions repeated across multiple articles, this could be a sign that your writer is using AI to assist or even replace manual effort.
• Generic or Non-Specific Content: AI models like ChatGPT are trained on vast amounts of data from the internet. As a result, the content it produces can sometimes feel generalized or lack specific insight. If your content lacks depth, fails to provide nuanced opinions, or is overly broad, there’s a chance it was generated by a tool like ChatGPT.
• Lack of a Consistent Voice: Good content writers develop a distinctive voice over time, which reflects both their personal style and the brand they write for. If your writer’s tone seems inconsistent or robotic, switching between articles without explanation, this could indicate AI use.
• Fewer Requests for Clarifications: Human writers usually ask questions to better understand their assignments, the target audience, or the tone you want. If a writer consistently delivers content without requesting any clarification or feedback, it could be a sign they’re relying on AI, which may not need the same level of input.

Identifying these signs is only part of the process. Once you suspect your writers are using AI, it’s important to weigh the pros and cons of AI-assisted writing to determine how you want to address it.

3. The Pros and Cons of Writers Using ChatGPT

Before deciding whether you want to discourage or accept AI-generated content, it’s important to understand the benefits and potential drawbacks.

Pros:

• Increased Efficiency: ChatGPT can generate content quickly, helping writers meet tight deadlines and boost productivity. If the content is for internal use or SEO-focused, AI-assisted writing may help meet your goals faster.
• Cost-Effectiveness: Since AI can handle repetitive or research-heavy tasks, it can reduce the amount of time your writers spend on basic content production, possibly allowing you to scale your operations without hiring more staff.
• Support for Brainstorming: Writers can use ChatGPT to brainstorm topics, headlines, and structures, enabling them to focus more on creativity and less on routine tasks.

Cons:

• Lack of Originality: Over-reliance on AI tools can result in content that lacks originality, creativity, and personal touch. This can lead to generic pieces that don’t resonate with your audience.
• Ethical Concerns: Passing off AI-generated content as human-written without disclosure can raise ethical questions. Your clients or readers may expect original human-created work and feel misled if they find out otherwise.
• Reduced Quality Control: AI may produce text that seems correct at first glance but includes subtle inaccuracies or misinterpretations. It may require careful fact-checking and refinement by a human writer, adding extra work in the long run.

Balancing the use of AI tools in content creation is key. But how can you encourage a responsible approach among your writers?

4. Creating a Balance: Encouraging Transparency and Responsible Use

If you suspect or know your writers are using AI tools like ChatGPT, the goal should not be to ban such tools outright, but rather to create a clear policy that fosters transparency and responsible use. Here’s how you can do that:

• Set Clear Expectations: Make it clear when and how AI tools are acceptable. For instance, you might allow writers to use ChatGPT for generating ideas or first drafts, but require that they refine and personalize the final version to maintain a human touch.
• Encourage Disclosure: Have open discussions with your writers about whether and how they’re using AI tools. Encouraging transparency helps ensure that you’re both on the same page, and you can address any ethical concerns before they arise.
• Maintain Quality Control: If writers are using AI to assist their work, ensure there is a strong review process in place. This may involve checking for plagiarism, fact-checking, and ensuring the final product aligns with your brand’s voice and values.
• Provide Training: Offer training to your content writers on how to effectively integrate AI tools while maintaining creativity and originality. This can help them leverage technology to enhance their writing rather than replace it.

By fostering a balanced approach, you can benefit from the efficiency AI offers without sacrificing the quality of your content.

5. What to Do If You Suspect Over-Reliance on ChatGPT

If you believe a writer is relying too heavily on ChatGPT or similar AI tools, there are steps you can take to address the issue. Here’s how to approach the situation:

• Request a Sample of Human-Only Writing: Ask your writer to produce a piece of content without using AI assistance, comparing it to their previous work. This can help you gauge the extent of AI reliance and assess their true capabilities.
• Introduce Random Checkpoints: Implement a process where writers occasionally need to submit drafts or outlines of their work-in-progress. This can help ensure they are involved in the content creation process and not solely relying on AI-generated text.
• Discuss the Use of AI: Have a frank conversation with your writer about their use of AI tools. Set expectations and explain that while AI can be a valuable aid, it should not replace the creative effort that human writers bring to the table.
• Provide Constructive Feedback: If you notice issues with the content, offer specific feedback on how to improve it. Encourage the writer to refine their style, add unique insights, and bring their own voice into the content.

With AI tools like ChatGPT becoming more prevalent, it’s natural to wonder whether your content writers are using them to do their job. While AI can help boost efficiency and productivity, it’s crucial to maintain a balance between technology and human creativity. By understanding the signs of AI use, weighing the pros and cons, and fostering transparency, you can ensure your content remains high-quality, original, and aligned with your brand’s voice—even in an AI-driven world.

When your branding loses its luster, you have two paths forward: full-fledged rebranding or a light brand refresh. Here’s the difference between the two, and a quick exercise to help you determine which one you need to take the next step for your branding.

What Is Rebranding? 

Rebranding is what happens when good branding goes bad. Rather than building upon the previous branding elements, a rebranding project often starts from scratch because there’s not much good to salvage.

When a designer starts a rebranding project, it’s a great opportunity to flex our design muscles. We get to recontextualize the brand in new contexts that the previous branding doesn’t speak to at all.

The end result of rebranding is a brand-new logo, color palette, typeface, and other visual elements. It’s like looking in the mirror and seeing a completely new you — and trust me, it feels goooood.

Rebranding In Action

Remember when The Facebook Company changed its name to Meta? Along with the name change, Meta’s visual identity got a major rebranding, too.

First up we’ve got the new infinity logo, that speaks to the company’s plunge into the metaverse. It’s a mark that’s completely distinct from the original Facebook “F in a bubble” thing that recontextualizes them for the modern era.

Next up is the color palette. While the base infinity mark is similar to Facebook blue we’re all accustomed to, Meta has also shown off variants that pull in colors from the fully family of apps including Instagram and WhatsApp.

Last but not least, Meta is sticking with a custom typeface that they rolled out across their family of brands back in 2019. It turns out that typeface was just a sneak peek at the total rebranding project that took years to fully execute.

Source: Meta

What Is A Brand Refresh?

Compared to a full rebranding project, a brand refresh offers a lighter touch. Think of it as sending your brand to the spa rather than sending it to a plastic surgeon.

With a brand refresh, elements are updated rather than rebuilt from the ground up. It might involve a new logo that’s similar to your existing one but modernized, or a cleaner typeface, for example.

A brand refresh is a great option if you’ve got history with the logo and there’s more you like about it than you dislike. It gives you the opportunity to make changes but maintain the identity that you’ve got stake in.

Brand Refresh In Action

A great example of a brand refresh is our work with Deskimate, a virtual claims partner for insurance adjusters. 

Deskimate has a positive reputation in their industry and recognizable branding that they have a stake in. They were a natural choice for a brand refresh to keep what’s working about their visual identity and revitalize it.

Our first step was to settle on a modern color palette. We settled with a turquoise that invokes the secure feelings of blue and the wealth implications of green — which makes perfect sense for an insurance company.

The next step was to bring Deskimate’s logo in line with their sister company’s branding. The sister company’s logo was thicker and bolder than Deskimate’s, lending legibility and confidence that Deskimate’s logo lacked. Our refresh helped Deskimate get its logo groove back.

The overall result is branding that keeps the embedded value of Deskimate’s legacy while bringing it up to the current year.

Do I Need Rebranding Or A Brand Refresh?

That’s a pretty subjective question, but you can answer it yourself without too much trouble.

Make a list: what do you like about your current branding? Put a Love column on the left and a Hate column on the right, then have an honest chat with yourself and your team.

If the “Love” column turns out longer than the “Hate” column, you probably want a brand refresh. A brand refresh will emphasize what you like about your current branding, and tidy up some of the elements you aren’t particularly fond of.

If the “Hate” column is longer, it’s probably a sign that rebranding is the right path forward. It’s an opportunity to start with a clean slate and reimagine your brand for the modern day.

Whether you need a rebranding or a brand refresh, outside perspective always helps. The branding bosses at Kicks can help you take the next step forward. Learn more about our process and see some of our proudest branding wins by tapping the button below.

As seasoned marketers we’ve been in our fair share of client relationships, both “celebratory drinks, on me!” good and “is the bar open this early on a Tuesday?” bad. We’re no couples counselors, but we’ve put together a list of red flags for marketers and their clients to look out for at every stage of a project— and what to do about them.

PROJECT MANAGEMENT

The project feels like more of a priority for one side than the other.

The problem: Service-based companies like marketing agencies exchange time for money — no surprises there. Every second spent turning attention to a specific project is time not spent addressing the others you’ve got on your plate. In extreme cases, that can mean a lot of money down the drain.

Marketing relationships really purr when both agency and client are equally committed to hitting the ground running. The moment when one side drops the ball — be it through ignoring emails or procrastinating on deliverables — is when things start to get frustrating and costly.

The underlying factor here is that your project isn’t the only thing on our plate, or on yours. That means it’s mutually beneficial for marketers and clients to set clear expectations to prioritize the project so it doesn’t get lost in the shuffle.

The solution: Everyone’s time is valuable, and that’s true on both the marketer’s side and the client’s. 

Here are some tips so that both sides of the equation can get what they need:

Tips for clients:

When you have a request, come prepared with all the details your marketing partners will need to get the job done. Prepare for a back and forth, and set time on your calendar to provide feedback in a timely manner. Remember: you’re our priority if we’re yours.

What to send over with your request:

• Assets — If we need existing files to do our work, make sure you pass them along. Think logos, fonts, examples, etc.
• Specs — Give us size, dimensions, and any other specifications that we’ll need to give you the exact deliverables you need. “I need an A5 trifold” is a lot more helpful than “I need a brochure.”
• Specifics — Context matters. If you need a blog, does it relate to any social posts or email blasts you’re doing? If it’s a digital file, where will it live and how do you plan to distribute it?

Tips for marketers:

Clients have a hundred different things going on daily that’s outside of this project. It’s on us to set clear expectations every step of the way, so clients know what you’ll need for success. 

At Kicks, we often send out weekly wrap-up emails on Friday that outline every facet of the project. This way, our clients understand what we need from them, and the timeline implications if there are any setbacks.

What to include in a weekly recap:

• A recap of the week / what we accomplished together
• What we owe you / when we anticipate getting it to you
• What you owe us / what we can’t complete until we receive it
• What’s on the horizon / what to block time for in the coming weeks

Timelines and/or project costs feel unrealistic.

The problem: Depending on which side of the marketer/client relationship you’re on, project deadlines can feel way too close for comfort or frustratingly slow. On the other side of the coin, the cost to take your project from concept to completion can either feel like a steal or a total ripoff.

The solution: A lot of the time, this comes down to a lack of open communication about what goes into bringing a project to life. Let’s break it down on the actual cost of marketing timelines:

1. “I want it cheap and fast” —  We can get your project done on the cheap and real quick-like, but it will come at the expense of quality. This approach will cost you in the end when you hire a professional to redo everything from the ground up.
2. “I want it fast and good” — If you come to the table with a looming deadline and can’t sacrifice quality, it’ll cost ya. That “rush fee” is because you’re asking your marketing partners to place more importance on you than any other paying client. Expect a premium price for the exclusive attention. 
3. “I want it good and cheap” — Well, this just isn’t a thing. You pay for experience, you pay for quality. Most will say good and cheap is slow, but a lack of consistent attention means a poor experience on both sides of the relationship.

The time to set expectations about costs and timelines is at the onset of the marketer/client relationship — not when deadlines are breathing down your neck. Pull the hours spent on previous projects and quantify them, so that everyone at the table understands the realistic cost and time associated with particular deliverables.

Adding hours or budget to a retainer can be an awkward situation, but in our experience it’s a lot better to get that tough conversation out of the way instead of bashing your heads against unrealistic expectations every month. Do the hard thing and set yourselves up for success down the road.

CONTENT DEVELOPMENT

Major copy changes are still being made once the project is in design.

The problem: In practice, marketing projects can be all-hands-on-deck at any stage of production — but in an ideal world, writers get all the copy 100% squared away before they bundle it up with a bow on top and pass it to design.

Why? Well, here are some reasons for starters:

• It’s easier to change tons of text in a Google Doc than in Photoshop — Google Docs are living, breathing documents. Since changes are made in real time, it’s best to treat these as the gospel on approved copy. If you’re using the Adobe Suite as a word processor, you’re doing it wrong.
• Versioning is a thing — Did that headline change on pharmacy_brochure_final_FINAL_v3.pdf get copied over to pharmacy_brochure_FOR_REAL_FINAL.pdf? Or did it get lost in the shuffle? 
• Designers are super talented… but they’re not spell checkers — No shade, agency designers are paid for their design chops, and not their ability to spot typos. Those last-minute, late-night changes that clients send over aren’t always put through the standard QC process.
• The review process wasn’t definitive — Major changes this late in the game mean one of two things: either the agency writer rushed things to get the project off their plate, or the client failed to get feedback from 100% of stakeholders before giving it their stamp of approval.

The solution: If you’re making huge copy changes late in the game, it’s a sign that you need to Implement an official review process and stick to it. 

It’s on the marketing agency to clearly outline the review process, and what’s needed from the client at each stage. In the image below, you’ll see Kicks’ standard review process for most projects that we paste at the top of all relevant Google Docs. It’s detailed, requires sign-off from both parties in the form of check boxes, and makes sure there’s no room for misinterpretation.

Kicks Review Process

This document will go through two rounds of edits before it is considered Final. Kicks and the Client will check the appropriate box below when this document is ready for the other party’s review.

• Kicks: This document is Version 1, and is ready for client review.
  • Client: All stakeholders have seen this document, and we have submitted all feedback for Version 1. Once those edits have been made, this document will be considered Version 2. We understand that this is the time for major revisions, including missing content, factual inconsistencies, tonal changes, etc.
• Kicks: This document is Version 2, and is ready for client review.
  • Client: All stakeholders have seen this document, and we have submitted all feedback for Version 2. Once those edits have been made, this document will be considered Final. We understand that this is the time for minor tweaks, including word choice, slight expansions on existing content, minor redactions, etc.
• Kicks: This document is Final.
  • Client: We have additional feedback and understand that these additional edits may be invoiced at an hourly rate.

Design has gone through an unreasonable amount of revisions.

The problem: Sometimes marketers nail design in one fell swoop, and other times we have to go back to the drawing board. Revisions are part of life in any marketing relationship, but when design gets stalled it’s often the sign that direction isn’t as clear as it could be.

When a client isn’t sure about where they want to go visually or feels an immediate negative response to the work they’re being shown, feedback usually sounds something like “I don’t like this one” or “I hate red.”

While that’s valuable feedback on some level, the more specific a client is with their feedback on design, the quicker we can hit the nail on the head and make progress toward our mutual goal.

The solution: Visualizing what design changes you want can be difficult at times, especially if you’re not the most creative person — that’s okay, that’s why you hired us! The important thing is that we build a collaborative client/designer relationship that allows us both to discuss what’s working and what’s not. 

Here are some tips on how to give actionable feedback to your designer, so you’ll never have to say “I’ll know what I like when I see it” ever again:

1. Be as specific as possible — If you need an element replaced — like an image, color, font, or otherwise — try to relay what you’d like to see more of in addition to what you’d like to see less of. You could offer a suggestion as “could we try brown or blue instead?” or “I’m not sure that image of the kid is working, could you find a photo with a more excited expression?” If you’re able to give one or two possible alternatives in your feedback, it’s super actionable for the designer to switch it out quickly. 
2. Feel free to ask questions — Not sure if you like a design element but don’t know what to say about it? Feel free to ask the designer why they chose it or if they could push further in a certain direction: “I want our brand to feel family-oriented, could we add more images like that?”
3. Focus on the strategic goal of the design work — Beyond personal design preferences, we have to remember the strategic angle of the project. Who is the target audience? Do the visuals follow the company brand? Is the design work communicating the desired outcome? Coming at feedback through the lens of the strategic goal can help you articulate why something isn’t working for you.
4. Share what’s good about it — We’re definitely not fishing for compliments here, but make sure you add in what you really like about the work! While it’s easy to forget the positives at times, sharing what you like helps us design in the right direction. You can always add “This section is great” or “This image is perfect, could you add a similar one on the next page?” At the end of the day, sharing positive feedback shares the positive vibes. In the trenches of every design project, we need to be reminded that we’re just humans trying to make something good together.

WEB DEVELOPMENT

There’s tension between the marketing agency and internal/external IT teams.

The problem: Great news — you hired a marketing agency to build your website! Bad news — that move raised the hackles of the people you’ve previously hired to manage IT for you, whether they’re a full-time staff member or a third-party vendor.

To build and launch a successful website, it takes your agency, your internal IT department, and your other tech partners working together in lock step. Nine times out of ten people are great to work with, but if someone throws a monkey wrench in the process to justify their position or value to your organization, it’s going to have lasting repercussions for your site.

The solution: The solution here is always to rope in the decision maker or point person and work through the issue together. Without one person calling the shots, it’s easy for the web build to devolve into he-said-she-said nonsense that delays your launch time and creates problems on your back end.

At Kicks we often talk directly with IT folks and vendors to get to the bottom of tech issues. Sometimes those calls go super smoothly, but other times we’re left more confused than before we picked up the phone. In our experience, looping the head honcho in on those calls makes direction a lot clearer.

Not only do our client decision makers have the historical knowledge and a knack for sticking to the process — they also have a knack for cutting through egos and getting everyone back on the same page. In short, when in doubt, toss one more person on that meeting invite and you’ll be golden.

Here we’ll show you the ins and outs of content marketing, and some ideas for how to get started.

What is content marketing?

We all know how traditional marketing works. It’s the billboard that says “Buy this car because it’s got the best gas mileage” or the radio spot that says “Sign up for this cable plan because we have hundreds of channels.” While traditional marketing takes a pretty blunt approach in appealing to customers (ours is the best and you’d be bonkers not to choose us), content marketing is a bit more subtle. 

Content marketing instead provides free value for the audience before they choose to become a customer. By informing, clearing up misconceptions, or filling in gaps of knowledge, content marketing’s aim is to spark interest in a type of product or service that you just so happen to sell.

Consider the following blog titles. If you’re planning on rescuing a dog, which blog are you more likely to read? Which one do you imagine would help you make an informed decision about the right chow for your new buddy?

Super Pup Dog Food — The World’s Best Dog Food

or

4 Things to Know About Dog Food Nutrition Before Welcoming Home Your New Best Friend

While the first blog sure sounds super, it’s only going to give you knowledge about a single brand. The second blog, thanks to its content marketing approach, is intended to give you the knowledge to make an informed decision on your own. It’s a free resource that helps you become a more educated consumer, and you’ll come to your own conclusion about the product that suits your needs.

Through blogs, social media posts, videos, and other digital assets, content marketing turns audiences into more qualified leads for your business. By providing free information, you position your brand as a thought leader in your industry, build trust with your audience and help them make the decision to choose you over competitors.

Content marketing in motion

This year, we worked with an awesome local adoption agency called Adoption Support Center (ASC). While their website made it easy for pregnant women to get the information they needed to confidently choose adoption, it didn’t do much to address prospective adoptive families. To quote a family that had adopted through ASC, “Oh, we didn’t even know they HAD a website!”

As part of our rebuild for ASC’s site, we dove deep into the needs of families who are considering adoption. The costs, the timeline, the legal side of the equation — we made it easy for hesitant families to do their research and ultimately choose ASC as a modern, ethical adoption agency.

But content marketing isn’t just a play for more leads. It should increase the quality of those leads, too. For ASC that meant overcoming misinformation and outdated perceptions of what adoption looks like in the 2020s. To that end, ASC’s new site prepares families to be the best adoptive parents possible, even before they get onboarded.

How to start with content marketing

Getting started with content marketing can feel like a daunting task, especially on top of any other advertising you’re doing. But in our experience, all it takes is a good brainstorming session to get the creative juices flowing. You’re probably sitting on a wealth of knowledge about your product, service or industry that would make great content.

Here are some ideas to get you started:

• What’s a big misconception about your offering? Can you set the record straight?
• What are three things people should consider before buying a product like yours?
• What’s one simple trick that helps people get the most out of your product?
• What are some of the latest advances in your industry that consumers should be aware of?
• What’s an unconventional use for your product that you can endorse?
• Is there any situation where your service isn’t the hero, but is a valuable sidekick to another service?

Once you’ve jotted down some ideas, think about how this information could be presented. That “Top 3 Things” idea might work as a carousel on Instagram, with each item taking up a single image. Or if you have a lot to say about each point, it could be a Buzzfeed-style listicle that you post to your website’s blog.

Content marketing takes time and intention, but it’s a game-changer in attracting and improving the quality of your leads. If you need help kick-starting content marketing efforts of your own, Kicks has your back.

What is the Instagram Algorithm?

Every time you open Instagram, your feed is populated with posts from accounts you follow. But the posts you see first can feel random — it’s not always the most recently posted photo that shows up first.

Instagram’s algorithm is the method behind the madness. Its goal is to help you make the most of your time on the platform. To do that, the algorithm instantly combs through every single piece of content, then uses a bunch of signals to predict what you want to see first. 

The algorithm ranks different pieces of content differently depending on what part of the app you’re using. For example, on the static feed or in stories, you’re probably just catching up with friends or keeping up with the Kardashians. When you’re on the explore page, you’re probably looking for new things you might be interested in. The way that content is ranked will be very specific to your interests.

How Does the Algorithm Rank Feed and Stories?

What are ranking signals? There are four different categories of metadata that the algorithm considers when it analyzes and scores content. 

Instagram is structured to find posts for your eyeballs, and it starts with how each user behaves while using the app. It looks at things such as, what kind of posts is the user engaging with, does the user like to comment or do they watch creepily without saying a word, how many accounts does the user follow, and how long do they spend time on Instagram. 

The algorithm looks at information about about the post — was it posted recently, are the people who see it engaging with it, what hashtags are being used, is it a video, a photo, or carousel, how long are people looking at the post, are people rewatching it, saving it or coming back to it? 

Then Instagram looks at information about the creator who posted the content — *cough* that’s you. It looks at how often you post, do you have friends, have you been flagged or reported, do people search for you, do people look up your profile, and then finally Instagram looks at the relationship between you and your potential viewer or target audience. 

All of these go into the Instagram scoring system and it decides where your content shows up in your viewers’ feed.

How to Beat the Algorithm

There’s no secret button you can press to outsmart the algorithm — but there are ways to encourage it to give your post the love and attention it deserves. Those tricks all have one common denominator: engagement.

The more people interact with your posts, the more people will see them! Sounds like a chicken and egg situation, right? Luckily, it’s not as big of a challenge as you think. Try the following tips to increase your viewership and engagement.

1. Repost Stories You’ve Been Tagged In

This shows the algorithm that people actually care about you and what you

have to say. Andddd that you also care about them enough to repost.

2. Respond to All of Your DMs and Comments

Engaging with your audience is why you are here! This helps build rapport

and a community of engaged followers that will *drum roll*… boost your

engagement.

3. Try New Features, Like Reels

Instagram reels are a new tool in the marketer’s playbook. Reels are short videos that you can add music, text and even AR effects to. They’re starting to take up more and more real estate on the Instagram app, so it’s not a bad idea to take a crash course in reels sooner than later.

Instagram wants people to love reels just as much as they do stories. Why?

Because TikTok is Instagram’s shinier and cooler sister that steals much of the

precious spotlight these days. So, they must compete and they are taking you along for the journey and prioritizing reels in feeds.

4. Post Carousels

A single photo per post doesn’t always cut it. Carousels are a way to upload two or more photos to a single post, and users can swipe between them to see extra content.

We do the research so you don’t have to. Carousels get 3 times the

engagement and 1.4 times the reach of regular photos. 

5. Make Content People Want to Spend Time With

Shampoo, rinse, repeat. Instagram measures how long users look at or watch

your posts. Make content that will stop the scroll. Finding your niche will help

this greatly.

6. Make Save-Worthy Posts

It’s important to create content that people will want to save so that they can

refer back to it later. 

7. Post a Link in Your Bio

The algorithm pays attention to posts that result in profile taps — anndddd

this is an easy way to increase traffic to your site. Win-win.

8. Post When Your Audience is Online

The algorithm prioritizes recent posts over older ones. You don’t want to

show up to your audience’s house when they aren’t home with a full band

and song prepared. You get one shot for optimal viewership. 

To help you with this, Kicks Digital Marketing utilizes specific data software on your behalf to post your content at the most optimal times. Simply put, we make sure the right post shows up for the right person at the right time. 

9. Use Hashtags

Hashtags are essentially Instagram’s sorting process. They can help your post reach your target audience, attract followers, and develop a more recognizable brand image. 

Hashtags are powerful, but with great power comes great responsibility. They can take your business to new heights, but without a solid strategy they become pointless and inefficient.

Kicks can help you by building a solid hashtag strategy backed by extensive

research on your audience and competition to help your content break

through the rut of the algorithm and be seen by the masses.

Kicks is Here to Help

The Instagram algorithm is ever-evolving. By the time you read this, it will have changed and it will be time for a new blog. Think of it like trying to catch the snitch. The good news is, Kicks is a good seeker. 

We are consistently keeping up with the algorithm and applying it to all of our clients’ social strategies to help them win. If the algorithm is driving you insane,  know you aren’t alone and don’t ever have to do it alone. 

Kicks is here to help. Get in touch and let’s put the algorithm in its place for good.

• Print is branding in hand. You can leave a lasting impression that someone may come back to multiple times because they have it in hand, in their workplace, etc.
• Print can be disruptive. That seems counterintuitive, but since so many companies rely so heavily on digital marketing, using a print piece or two can really make a lasting impact by being unexpected and creative.
• Print is a great in-person tool. Catalogs, books, any print piece can be a good conversation starter, and of course, it’s still the easiest and quickest way to share your information. 

With that in mind, here’s a breakdown of a few print pieces you may have forgotten about that need updating: 

Business cards

In-person events are starting to occur more and more as the vaccine becomes more widely available. Networking is right around the corner, so now is the time to get those cards printed. Check out Moo for some inspiration, we love printing through them.

Event materials

Same thing, events are on their way back. Chances are your materials are ready for content and aesthetic updates after the past 2(!) years. The last thing you want is to set up your booth or pass out some brochures that misrepresent what and who your company has become.

Catalogs or books

These are great conversation starters or leave-behinds. They aren’t your traditional one-sheeter geared towards sales so heavily, and they are designed specifically to enhance your client’s experience with you. A catalog is a great option to sit on a coffee table in a waiting room or leave behind on the conference table after a meeting for clients to peruse.

Swag 

Shirts, stickers, mugs, gear. The most fun category and maybe the most obvious. Whether swag is used internally or externally, a fresh batch of swag is always welcomed (when used correctly, but that’s a whole other blog). It may have been a while since you’ve been in the office, so customized gear makes a great gift for the team. Think about having a special design created for your internal marketing swag—custom logo tees for your team, or a specific graphic modified for an event you’re going to. Personalization adds a special touch as well. 

If 2022 comes around the corner and you find yourself in need of some print updates, we’re happy to help! 

According to MarTech, 81% of consumers believe that businesses should have full transparency on social media. Transparency and authenticity are mission-critical when it comes to contributing positively to social media. Without those two things, the chances of growing an engaging community that will trust in your brand and convert, are next to impossible. When your messages on social media are transparent and authentic, your company culture will shine through and it will only amplify your marketing efforts.

When defined, company culture is the values, goals, attitudes, etc of the company that makes it a gratifying place to work.  By being transparent and authentic,  your company culture should be palpable throughout your marketing efforts. But sometimes, we need a little help. So what can you do to increase your authenticity and transparency and share your company culture? We’ve got 5 tips to get you started.

Stories

Instagram and Facebook stories are by far the easiest and most effective way to show your company culture. These fleeting moments on social media are great for demonstrating company culture by sharing things like snapshots of behind-the-scenes action, how your coworkers spend their days, and what little moments make your company so special. 

Stories can be planned out ahead of time or shared organically in real-time. You could share shots from last week’s project one day and share some spur-of-the-moment content the next. This or that polls are trending right now and are an easy way to make a big splash; or try a “what would you caption this” on a photo of something relatively silly. Put up a question box and have an employee answer the questions on Instagram stories. You could end an office debate by giving your followers the final say on who’s discography is better, Mariah or Britney? Whatever makes up the interesting, fun, and human side of your company, lean into that.

Real-time social media

A lot of times most content is planned way in advance of actual posting dates. If you’re a Kicks’ client, you know we take care of planned content, but anything that happens within the company, in the office, in real-time is on you. This is for a very simple reason – we aren’t there to capture it. Only you can capture your company in a unique way. We can only demonstrate your company culture through what assets we have from you. We aren’t there when someone brings their dog to the office or Toby in HR makes a funny joke (he would never). That’s something that can only be displayed in real-time by people who are there. 

For Kicks, real-time sharing looks like posts about our pets, shots of our favorite fuel (coffee & cocktails), sharing our latest music obsession, or videos from our favorite spots around Indy. But it could look like a client giving a thumbs up after service was rendered, a video on a job site, new office decorations, you get the idea. The same strategy applies here as it does for stories, whatever makes up the interesting, fun, and human side of your company, we say full send.

In addition to real-time sharing, real-time engagement (aka commenting back and replying to DMs) is KING to demonstrate to your followers and to the algorithm that you care about what you’re sharing. By commenting in real-time, you’re encouraging your community to participate in your content with you. And is that not the whole point of social media? But beyond that, when the algorithm that controls what posts get shown more often sees that you are involved and responsive, your posts are more likely to be placed in more feeds across the platform. 

By showing your followers that you care enough to respond quickly and engage with them, you build rapport with your audience. Part of your company culture is how your customers perceive you off of even the smallest interactions, like how quickly you comment back on the ‘gram.

Show your face

Your biggest asset will always be your people. Don’t be shy, don’t hide behind text and graphic posts all the time. History would tell us that faces perform better than anything else—think of every iconic magazine cover you’ve ever seen. In 2014, a study found that Instagram photos with a face were 38% more likely to evoke someone to like the photos than those without. Now that was quite a while ago, but it stands true for us. In fact, 4 out of 5 of our own top 5 performing Instagram posts of 2021 are photos of our people, not the work that we do. In addition to posts, we hop on Instagram stories to talk through new content we add to our website as well, to say hey to our followers. 

Now I’m not suggesting that you set your pretty graphics, photos of your work, or anything like that on fire. In fact, you may not need 4 out of 5 posts to be human faces. The most important part is what we said earlier—being transparent and authentic. So take this as a challenge to level up your face game just a little bit via Instagram stories or on the static feed. Adding in a little extra human element here and there will help remind your followers (and customers) that no matter whatever you’re doing, there are real, transparent, and authentic humans behind the magic. That’s relatable. This is what is more likely to convert your audience into customers.

Video Content

All social media platforms are prioritizing video content right now to compete with Tiktok. So with that in mind, adding video content into your regularly scheduled social media posting is your best bet at growth. And in the same vein, it’s a great opportunity to demonstrate your company culture.

Capturing video content can be daunting, but start small by gathering a few small clips here and there throughout the week. By the end, you have a mashup of one week in the office (or one week in the field, or whatever theme you’d like to choose). This little behind-the-scenes video is a great way to share what your company is up to, and gives your audience a glimpse into what it’s like to work with you (more transparency and authenticity like we mentioned before). This video can be shared on Tiktok, Instagram Reels, and on Facebook as well.

Speaking of TikTok… I know, I know, every boomers’ nightmare. (Well, maybe even a millennial’s nightmare too.) The video-sharing social network is booming with video content ideas and moreover, booming with opportunities to share company culture. TikTok thrives on fast-paced trends that range from dances to storytelling to lip-syncing audios to sharing educational content. Storytelling trends, educational content, and mashup videos are easy options to start with on TikTok. Telling stories about your company, how it started, what you’re doing, etc fall into the first category. Educational content is just that—share what you are an expert in that maybe most people don’t know. And when I say mashup video, I mean taking a bunch of smaller clips and putting them into one video together around a theme like “a week in the office at HQ” or “watch this landscape project come together over one week”, etc. So even if you don’t want to dive into TikTok, it’s a great place to get inspiration for video content for your other social media platforms.

Blog Posts

Alright, alright, I know sitting down to write more long-form content isn’t exactly what you wanted to hear, but hear me out. Blog posts can be the ideal way to capture the bigger, more exciting things going on in your business. Just got back from a conference? Write a blog about the takeaways and include some photos. Have a really good month of business? Demonstrate examples and shout out your coworkers that made it happen. Lots of personal wins for your team? Sit down, brain dump, throw in some pictures to boot, and you’ve got an awesome piece of shareable content FULL of company culture. This gives you the perfect opportunity to gas up your team, spread exciting news, and/or inform your audience about what you’ve got cooking. 

This kind of content can be shared on social media, added to an email newsletter, and is helpful for SEO. So while you may not be excited to write about a lot of things, writing about the bigger moments happening within your company should come a little easier (I hope), and can be a great way to demonstrate your company culture. 



Whether we’ve inspired you to jump into Tiktok or commit to commenting back to your followers more quickly, we hope you found a few takeaways here. Your company culture is just one of the many things that make your business unique, and sharing that can be powerful. We’d love to engage with your content too! Find us at @kicksdigital across social platforms. And if you need help amplifying your voice on social media, we’d love to help.