Holidays in July…Marketing Cheer Instead of Fear

Jul 30th, 2020 Marketing, Trends

People always say to think about the holiday season early, but July seems a little extreme. Believe it or not, this year, July isn't even early enough. Between 2020 bringing people down and the general love for snow and peppermint, using the Holidays right now may actually boost your sales more than you are imagining.

COVID Escapism

COVID escapism is a real thing and it's here. While sometimes the term "escapism" has a bad rep, according to EDM Digest, it's actually a healthy mental exercise right now. (Balance is the key life, right?) Turns out, consumers are ready for an escape from all the negativity in the world. As marketers, this is the perfect time to jump in.

Holiday Ads

Personally, I have noticed an influx of Holiday related ads lately on my social media. At first glance, it seems like an annoying push to buy gifts for family members. However, they haven't been the normal run of the mill holiday deals. These posts made me feel like I was actually in December. And, I have to admit, it brought a smile to my face.

Take Bones Coffee Company for example. They are celebrating Christmas in July, however instead of a sale, they are re-launching their Christmas flavors...right now. Yep, that means they are letting you enjoy peppermint mochas in the 90 degree heat. And they aren't the only company doing this.

Bath and Body works released their fall scents early, which are always a fan favorite in October. Even Facebook jumped on the train, releasing their Holiday Marketing Guide a few weeks early. Looking for a heartwarming Holiday movie? Hallmark is airing some this month.

How does that relate to you?

Think about your business and how you can start marketing cheer during this unconventional July. While it may seem early for Holiday-themed products, it may be just what your customer base is looking for.

Maybe Christmas in July isn't your move, but it might be a good idea to think about releasing holiday-related products or deals earlier this year than you have in the past. As consumers look for ways to escape and unwind a bit on the internet, offering holiday cheer may be the perfect way to boost your customers' moods and gain a sale at the same time. This could be as simple as running your holiday-related ads earlier in the year than previous years or pumping holiday-related content earlier and/or longer than usual.

Need help starting a happy campaign or brainstorming ideas? Our team is ready to chat cheer!

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