Let’s Talk About Stats, Baby: Why Marketing Is Worth the $$$

As we emerge from the living hell that was 2020, the process of reshaping our businesses for success in the new, hopefully better, year, is likely going to include digital marketing. Let me rephrase, it needs to include digital marketing. Why? Because there are 4.66 billion people online every day.  With the right efforts, you can reach a healthy fraction. 

Check out these statistics on the most effective forms of digital marketing to determine which will work for your business. 

Email marketing

For anyone who thinks email marketing is fading into the digital cemetery to join the likes of Friendster, MySpace, Ask Jeeves, and ChaCha, I have just one thing to say: 

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While email is nothing new, the development of how emails are presented changes and grows each year. From animations to personalization to graphics and video, emails have the ability to inform, entertain, and build brand awareness and loyalty—and, they are one of the most effective ways to keep and gain customers. 

Check out these email stats from 2020:

• For every $1 spent, $38 is generated, giving email a 3,800% ROI
• 73% of Millennials (you know you love us) prefer business communications via email 
• 59% percent of customers say marketing emails impact their purchasing decisions 
• Marketers report that they see a 760% increase in revenue using segmented email campaigns (emails that are broken down by criteria such as geography, interests, purchase history, etc.)

Thinking of cutting back on your email marketing? Think in a 180 and instead, improve your efforts. Email marketing remains one of the most effective ways to build your business and generate more revenue. The trick is making good emails that are relevant, engaging, and visually appealing to users. Need help with that? We got you. 

Social media marketing

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Since the birth of social media, it’s relevance has only increased each year, and—SURPRISE!—that is not changing anytime soon. These platforms are now as integrated into daily life as our morning coffee, so use them to your advantage. 

Check out these social media stats from 2018-2020: 

• 68% of U.S. adults are Facebook users (That’s right! No matter what rumblings you hear, the OG Facebook is still the largest and most powerful social network out there… see what I did there…) 
• Almost every generation is active on social media: 90.4% of Millennials, 77.5% of Gen Xers, and 48.2% of Baby boomers 
• As of January 2019, there were 500 million active Instagram stories daily 
• 91% of all social media users accessed platforms via their mobile device 

The best part about social media marketing? You can let your creative juices flow like wine at a wedding. Be bold. Take action. Build your brand voice. Connect with your consumers. You have the ability to reach thousands, heck, even hundreds of thousands  of people with the right social media marketing strategy. So go on, there’s only 3.5 billion people out there waiting for new content. 

Content marketing

Speaking of content—you need it. A lot of it. And it has to be 

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Why? Because content is being produced by the billions every single day. That’s right, billions. With more than 4.4 billion internet users each day, content streams in from private accounts, public accounts, marketers, policitans, brands, bars—you name it. To compete with billions means your content needs to be worth billions. 

To make content marketing that matters and yields the results you want, you need to: 

• Refine your audience 
  • Don’t just hold a loudspeaker up and hope anyone passing by will listen. Research who is looking for your product or service and then dive into their likes, dislikes, interests, habits, budgets, etc. to get the full scope of who you’re talking to. Targeted, meaningful content does more than shouting at random users. 
• Develop a brand voice
  • Think of your brand as a person. How would you want them to sound? What would you want them to elicit in people? Would you want them to be casual or professional, humourous or straightforward? These are all questions that you must ask yourself to develop a brand voice that represents who you are and what you do—and grabs the attention of all those billions of web surfers. (Aren’t sure how? Let us know. We can help.)
• Write content that is: 
  • Accurate (fact check, fact check, fact check) 
  • Actionable (engage with your audience, encourage them to take action) 
  • Visual (people are visual beings, give them what they want) 
  • Original (be creative, write something unique)
  •  Streamlined (kill your darlings, my friends) 
  • Shareable (you know that story you’ve shared with 15 of friends today? Write content like that) 

These are just a few of the many marketing methods that generate leads, grow businesses, aqure loyal customers, and grow brand awareness (oh, and make you money, of course). I could go on… and on and on, but to stick to one of the golden rules—streamlining content—I’ll let this information marinate for a while. 

If you want to improve your digital marketing strategies and executions, let us know—it’s what we do. Or drop your email below to sign up for our newsletter and get tips right in your inbox.