Email Campaign Survey

Name

First Last

What is the goal of this email campaign?

Is this a timely, one-off campaign? Or is it evergreen, and can be deployed at any time throughout the year?

Who is the target audience(s) for this campaign? Please tell us a little bit about each of them.

Do you see value in sending unique content to each of your different audiences?

What are the biggest challenges your audience(s) faces?

In your opinion, what does your company do to solve those pain points?

What are your prospects’ sticking points when it comes to closing a new sale?

How do you traditionally overcome those sticking points and convert the sale?

Email campaigns traditionally consist of several emails that build upon one another to pique a prospect’s interest in your business. In your opinion, what topics would those emails cover that would sway a prospect to get in touch with CBMC?

If you were to be on the receiving end of this marketing campaign, how many emails do you believe would be too annoying?

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