American Law Label

The biggest win for the user experience was building out a unified order/reorder form. On the previous site, forms were scattered across various pages — a bit of a nightmare for users to track down, and an even bigger nightmare for ALL to manage on the back end.

The danger of “do it all” forms is that they tend to feel bloated and unwieldy since they handle so many different types of requests. To make sure the user experience stays simple and clean, the Kicks-built form leans on conditional logic to tidy things up.

ALL’s single new form quickly identifies where the user is along the customer journey and automatically cuts out irrelevant fields. Users never have to see questions that are irrelevant to their requests, and ALL doesn’t have to sift through dozens of unfilled fields to fulfill an order.

Law labels are complex stuff. Between regulatory updates, how-to guides and industry news, there are tons of topics that American Law Label’s clients need to know about. Our monthly blog series provides that ongoing education for clients, and provides a nice SEO boost for the ALL site.

Since the subject matter is so complex, we’ve built a great working relationship with the ALL team to handle content marketing needs. After Kicks dives deep into independent research on the topic, we collaboratively edit each blog to reflect the most recent (and upcoming) legislation.

In addition to the blog, ALL leans on Kicks to produce monthly newsletters and announcements. We whipped up predefined templates to ensure brand consistency, no matter who on the ALL side needs to hop in and fire off a communication.