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CBMC Lighting Solutions

Bringing Business to Light

CBMC Lighting Solutions knows illumination inside and out—literally. Their portfolio is filled with practical, eco-friendly, beautiful lighting executions spanning industries from retail to automotive to hospitality and education. They’re bold. They’re innovative. They’re creative. But their brand wasn’t. To help them shine, we developed a voice and messaging structure that felt as regal, yet approachable as their designs, produced powerful photography to showcase their work, and built out a website that would hit audiences like the Luxor Lamp.

Email Marketing Truly Shines

Cool project alert! When CBMC converted an old racquetball court into a high-tech esports arena for a local college, we just had to spread the news. After building out a case study, we supplemented it with an email marketing campaign to show off the great work — and to capture some leads for CBMC along the way.

The campaign featured high-quality photos of the esports arena in action, with color-changing LEDs and backlit gaming stations. It was a deep dive into CBMC’s capabilities as lighting experts, along with some tips for their clients to consider when approaching their next lighting project.

The emails were a hit, blowing past the industry average open rate of 20% and earning hundreds of clicks through to CBMC’s site. Even more encouraging, they maintained interest throughout the duration of the campaign, with the final email receiving nearly four times as many clicks as the first.

Open Rate

27.3%

For Email 1

Open Rate

24%

For Email 1

Open Rate

26.2%

For Email 1

Even in the era dominated by social media, email marketing is a powerful tool in a marketer’s utility belt.

Let’s get in touch and make an impact in your clients’ inboxes.

CBMC Lighting Solutions knows illumination inside and out—literally. Their portfolio is filled with practical, eco-friendly, beautiful lighting executions spanning industries from retail to automotive to hospitality and education. They’re bold. They’re innovative. They’re creative. But their brand wasn’t. To help them shine, we developed a voice and messaging structure that felt as regal, yet approachable as their designs, produced powerful photography to showcase their work, and built out a website that would hit audiences like the Luxor Lamp.

Colors

Submark

Illuminating the Brand

Through a branding deep dive, messaging research, competitor analysis, identification of brand pillars and archetype (they’re heroes), we were able to make confident content and design choices. We worked through existing site data to make educated decisions for the redesign and crafted each page with UX tailored to their vertical markets. Let's light up your brand.

A (Good) Picture is Worth A Thousand Web Views

All images are not created equal. Low resolution, grainy photos take a brand from awesome to eye rolls in seconds. Digital photography and mobile have come a long way, but nothing beats the quality of studio lighting and professional photography gear. Our in-house photographer worked closely with the CBMC team to take new headshots and gather quality project photos.

Lead With Design

CMBC’s recommendations and products come to life and their expertise speaks for itself. We aim to bring their capabilities to the forefront of the user-experience—and with a portfolio spanning the across the country and industry verticals, we took a simplistic, photo-forward approach to the overall design. (Psst: we can’t wait to watch it pay off.) Want a design that illuminates your brand? Let's do it.

"The brand archetype guidelines are absolutely spot on. You guys got who we are and articulated it better than we ever could."

Todd Hacker, CEO

About CBMC Lighting Solutions

CBMC was founded in 1994 with the goal of providing complete lighting solutions, from design to installation. Their expertise in lighting design, interior lighting, exterior lighting, and energy management that makes them the premier company in their industry. Not only do they work with clients to build lighting solutions that will meet their needs, but they also ensure design is infused into each project, illuminating class, style, and ambiance.

Looking for a design to glow up your brand? We can help you see the light.

Let’s Get to Work

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Visit Us:
1043 Virginia Ave, Suite 211
Indianapolis, IN 46203

hello@kicksdigital.com
317.662.2881

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© Kicks Digital Marketing. All Rights Reserved. | Privacy Policy