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Bringing Beauty to Light
juice love + happiness already has some client relationships in place for distribution; however, they have more extensive product lines available for shipping. Our KDM team was charged with refreshing an existing logo design, crafting a concise narrative for complex products and building an e-commerce site designed to move product.

CBMB Lighting Solutions knows illumination inside and out—literally. Their portfolio is filled with practical, eco-friendly, beautiful lighting executions spanning industries from retail to automotive to hospitality and education. They’re bold. They’re innovative. They’re creative. But their brand wasn’t. To help them shine, we developed a voice and messaging structure that felt as regal, yet approachable as their designs, produced powerful photography to showcase their work, and built out a website that would hit audiences like the Luxor Lamp.

"The brand archetype guidelines are absolutely spot on. You guys got who we are and articulated it better than we ever could."
Todd Hacker, CEO

The team is required to have mass appeal, from lighting design architects to contractors, CBMC Lighting Solutions must maintain an approachable, knowledgable and professional voice. Yet, they're breaking all of the 'rules'. They don't do things the way they've always been done. They've taken the traditional model and turned it on its head. Their approach is bold, but their brand stance was buried. They were struggled to reconcile these two positions.

Establishing the Brand

We did a branding deep dive with the group: messaging research, competitor analysis, identified brand pillars, and established tonality. We determined their brand archetype was 'the hero'; and we made content and design choices accordingly, including updating their team photography. We worked through existing site data to draw educated conclusions for the website redesign and thoughtfully crafted the UX for each of the vertical markets.

Headshots and Unique Photography

Nothing turns potential customers away like a website full of low-resolution photos that look as though they were shot on an iPhone. Despite the power of growing mobile phone camera technology, nothing beats good old fashioned studio lighting and professional camera gear. Our in-house photographer worked with CBMC to gather update headshots to compliment their unique quality project photos.

Design Forward Web Build

When their recommendations and products come to life, their expertise speaks for itself. We aim to bring their capabilities to the forefront of the user-experience. Their portfolio spans the country and across industry verticals. We took a simplistic, photo-forward approach to the overall design and we're excited to watch it pay off.
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About CBMC Lighting Solutions

CBMC was founded in 1994 with the goal of providing complete lighting solutions, from design to installation. Their expertise in lighting design, interior lighting, exterior lighting, and energy management that makes them the premier company in their industry. 

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