CBMC Lighting Solutions knows illumination inside and out—literally. Their portfolio is filled with practical, eco-friendly, beautiful lighting executions spanning industries from retail to automotive to hospitality and education. They’re bold. They’re innovative. They’re creative. But their brand wasn’t. To help them shine, we developed a voice and messaging structure that felt as regal, yet approachable as their designs, produced powerful photography to showcase their work, and built out a website that would hit audiences like the Luxor Lamp.
Through a branding deep dive, messaging research, competitor analysis, identification of brand pillars and archetype (they’re heroes), we were able to make confident content and design choices. We worked through existing site data to make educated decisions for the redesign and crafted each page with UX tailored to their vertical markets. Let's light up your brand.
All images are not created equal. Low resolution, grainy photos take a brand from awesome to eye rolls in seconds. Digital photography and mobile have come a long way, but nothing beats the quality of studio lighting and professional photography gear. Our in-house photographer worked closely with the CBMC team to take new headshots and gather quality project photos.
CMBC’s recommendations and products come to life and their expertise speaks for itself. We aim to bring their capabilities to the forefront of the user-experience—and with a portfolio spanning the across the country and industry verticals, we took a simplistic, photo-forward approach to the overall design. (Psst: we can’t wait to watch it pay off.) Want a design that illuminates your brand? Let's do it.
"The brand archetype guidelines are absolutely spot on. You guys got who we are and articulated it better than we ever could."
Todd Hacker, CEO
CBMC was founded in 1994 with the goal of providing complete lighting solutions, from design to installation. Their expertise in lighting design, interior lighting, exterior lighting, and energy management that makes them the premier company in their industry. Not only do they work with clients to build lighting solutions that will meet their needs, but they also ensure design is infused into each project, illuminating class, style, and ambiance.