CBMB Lighting Solutions knows illumination inside and out—literally. Their portfolio is filled with practical, eco-friendly, beautiful lighting executions spanning industries from retail to automotive to hospitality and education. They’re bold. They’re innovative. They’re creative. But their brand wasn’t. To help them shine, we developed a voice and messaging structure that felt as regal, yet approachable as their designs, produced powerful photography to showcase their work, and built out a website that would hit audiences like the Luxor Lamp.
The team is required to have mass appeal, from lighting design architects to contractors, CBMC Lighting Solutions must maintain an approachable, knowledgable and professional voice. Yet, they're breaking all of the 'rules'. They don't do things the way they've always been done. They've taken the traditional model and turned it on its head. Their approach is bold, but their brand stance was buried. They were struggled to reconcile these two positions.
CBMC was founded in 1994 with the goal of providing complete lighting solutions, from design to installation. Their expertise in lighting design, interior lighting, exterior lighting, and energy management that makes them the premier company in their industry.