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Dickinson Fleet Services

Keeping America Moving

When your business is all about getting clients from point A to point B safely, effectively, and on time, you need a brand that can be trusted. The Dickinson Fleet Services team has built that trust with clients, but their brand didn’t accurately represent who they are, causing a blind spot. To drive the company beyond its current customer base, we took the wheel and updated their messaging and content, created a new website to highlight their abilities, services, and dedication to excellence, and committed to managing their digital ads for the long haul.

Driving the Brand

Dickinson wanted to grow—but when you don’t have a clear brand identity, that’s nearly impossible. Through in-depth client and stakeholder research, brand archetype identification, and brand voice and tone definition, we were able to effectively express who Dickinson is and what they stand for. This new brand identity guided us through the web rebuild and created consistency, which gave them more control.

National Reach

Dickinson is capable of servicing fleets from New York to California—but their abilities were hidden. We implemented a store locator on their website that allows the organization to manage and present customers with accurate information for service centers and geo-locators for mobile technicians. As Dickinson grows, their presence will be visible. Looking to grow your reach? Reach out.

Current vs. New Customers

Dickinson had many returning customers, but they also needed to speak to prospective ones. To simplify this split, we created a splintered menu and robust footer menu, enabling Dickinson to place valuable links for new and returning users. Expanding into on-page content and functionalities, their users are greeted with easy access to contact information, Service Center locators, and simple navigation.

"I am extremely impressed with how this turned out. You guys did an incredible job and are great to work with! If there is anything you need from us, or anywhere that I can go to write a referral and review, please let me know."

Kyle Coltrain, Director of Strategic Partnerships

About Dickinson Fleet Services

Founded in 1997, Dickinson Fleet Services has grown from three garages with a few dozen technicians to 21 company-owned service centers, over 700 mobile-service trucks, and 1000+ employees nationwide. They work with fleets across the country, both large and small. From Fortune 100 companies to owner/operators – when it comes to fleet maintenance, they have a solution to fit all needs. Their passion for quality work and excellent customer service continues to push Dickinson to the top of the list; delivering best-in-class service day-in and day-out.

Need help rolling out your brand to reach customers? Let’s drive your brand forward.

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