When your brand is focused on peace, calm, and happiness, you need to give your customers a soothing experience. juice love + happiness had found success with their CBD products and an increasing client base, but needed to enhance their website and ecommerce platform to be user friendly, welcoming, and sustainable. We were happy to help.
There was an existing logo framework already in place, but as a key element of their brand, they want to highlight the medical benefits of CBD. With a nod to the common medic sign, we opted to include a "+" in place of the expected "&" to make it more aligned with the clinical caring aspect of the product. Once the branding, it was time to generate a suite of branded materials for marketing including:
But, what was most important was the delivery of the brand on the products.
Package design is no easy feat. To simplify it as a "graphic design" just does not do it justice. Package design is the ultimate presentation to your audience. After all, it's on your website, your marketing materials, stocked on shelves at stores, and above all else, on your customer's counter and in their hands. We always say, if you want to make swag, "would you want to wear that?" With juice love + happiness, their brand is relatable, it is appealing, and it sends positive vibes (messages for the brand marketers).
Package Design Elements included various bottle sizes, glass tincture bottles, and canisters with stylized lids. The big challenge here was to determine what to put on the bottles. Given that this product is related to the health industry, we determined that nutritional values and ingredients were important. Facing scrutiny in the marketplace, CBD oils are required to Certificates of Analysis that are easily accessible by users. Using a QR code on each product package, we created a link to the required content while driving users to take on-site actions.
Nothing turns potential customers away like a website full of low-resolution photos that look as though they were shot on an iPhone. Despite the power of growing mobile phone camera technology, nothing beats good old fashioned studio lighting. Once we established the packaging designs, our in-house photographer set to provide the most hi-resolution product photography to compliment their new web design.
juice love + happiness creates products that can help people from all walks of life. With a lot of questions and concerns regarding the product and the benefits, we decided that the website shouldn't leverage the typical and expected marijuana-related graphics, but serve more as a site that an "everybody" site that educates and informs potential customers. With some much information to cover, we opted to bring forward the benefits through ailment guides while providing dosage guides for existing customers.
Delivering an easy-to-use eCommerce website can be challenging when you are trying to educate and inform with the ultimate goal of capturing sales. One thing that makes juice love + happiness unique is their Field Guides and Outposts. Knowing that CBD oil is sanctioned by online payment processing, juice love + happiness developed a program where users can sell to in-person networks and in-store. Categorizing products to be easily sorted by users, we try to lead potential customers to products they want or most likely need.
Using a simple product page layout, we reinforce the specifications with FAQs to help users understand common themes relating to the CBD oil industry and its usage. As users complete their orders, they can use their Field Guide or Outpost code in order to alert the juice love + happiness team of the user's affiliation to said organizer, but why does this matter? juice love + happiness give back a portion of the proceeds to a charity chosen by the Field Guide or Outpost. Now, that is a company that cares.
juice love + happiness is a CBD oil company developed by Jill and Paul Trimmel. Their vision is to continuously enrich lives through their product integrity and their philanthropic operating model while providing the highest quality CBD products; nourishing their customers’ lives, naturally delivering optimal experiences through the ongoing research and development of hemp extractions.