New Year's Marketing Resolution:
Start Using Facebook Ads To Reach My Potential Customer Base.
Patience is a virtue. Scratch that. Patience is not a virtue one should practice on Facebook. Facebook understands your customers, as much or better than you do as it has over a billion daily active users. To say that it plays a critical role in the lives of many, might be a bit of an understatement. If you’re a small business owner and you haven’t already stepped into the Facebook Advertising arena, we must ask you, “What are you waiting for?” Keep in mind that you, the people you know and the people you want to be doing business with visit this application multiple times a day. It provides you ample opportunity to engage, re-engage and stay top of mind for your customer. Here are some themes that we’ll be reinforcing in 2017:
- Target Practice. If you’re going to the trouble of creating a campaign on Facebook, make sure that you’re swimming in the right water. Create custom audiences (which allows you to get in front of your existing customers or leads), specify location, gender, interests, behaviors (like have they been to your site before) or connections (like have they liked your page or other things that your brand does). Again, while Facebook might know more about your customer than you do, chances are you’ll have a hunch or two to go on.
- Spell Check. While display ads (the imagery) portion is extremely important, so is what you are saying. Remember: you aren’t talking to a full audience here: you have one person’s undivided attention.
- Variety Act. Facebook allows advertisers to display carousel ads which prompt a series of actions and images that let you feature more than just a single ad.
- K.I.S.S. (Keep It Simple, Stupid) Despite the forward nature of KISS, it’s got a lot of merit as it pertains to advertising. You might be paying for an ad, but you should look at it another way. You’re paying for the result that the ad might bring. Therefore, the ad needs to be effective. Don’t cram as much information as you possibly can into your space. Focus on what someone will get out of engaging or buying from you and how it will help them. The rest? Well the rest just doesn’t matter.
- Video. 2016 loved video placement and 2017 will bring more of it. People do watch, but they may not be able to listen. Transcribe the video in real-time so that you don’t alienate viewers.
- Test. Facebook allows you to run two different ads with the same image, but different copy. Measure the result and then lead with the winner on the next go ‘round.
- Facebook Live. Small business owners and their marketing counterparts are now able to produce interactive live video for a targeted audience on Facebook. Viewers can connect from any device and you can engage with them in real-time. It’s a digital age and their ability to connect with you instantly, is nothing short of game changing.
Feel like that’s a tall order? Let us help.