In an age of remote career opportunities, flexible work hours, casual dress and employee benefits centered around work-life balance, professionalism is still a required virtue. Professionalism transcends virtually and competent professionals must acknowledge the purpose and practice for each social media channel. At Kicks Digital Marketing, we cringe when we see social media users misusing social platforms. Make no mistake, if you’re using LinkedIn with any sort of personal inflection: you’ve already messed up. As an individual, Facebook, Instagram and Snapchat are for personal use, LinkedIn is the platform that should epitomize professionalism.
LinkedIn is not for mixed use. LinkedIn has a singular purpose: to showcase, elevate and share your professional experience and network. With that mission in mind, if you’re snapping selfies before stepping in a meeting and posting #saleslife #worklife you have effectively denounced your credibility in one fell swoop. Congrats! You work hard everyday only to sabotage your reputation because of your online addiction to gain followers, comments and likes. Was it worth it? We can’t imagine that it was. While you might be secure in your current position, chances are you’ll want or be required to change at some point in the future.
CNN Money published that the average millennial will change positions 4 times before they are 32. It’s a new trend called, “job hopping.” We can tell you this, if you’re planning to make a hop or a leap, you’ll more marketable if you can demonstrate social awareness both intrapersonally and on the interwebs. Save the selfies for Facebook, Instagram and Snapchat. Only make posts or share articles that contribute to your professional bottom line. If the post or picture you’re contemplating posting doesn’t immediately scream, “HIRE ME!” shut it down. Your temporary amusement or vain personal payoff in the short term isn’t worth the long term punishment.
Keep polishing yourself professionally and make sure that your LinkedIn imprint reinforces your selling points and only reflects facts and assets that support your career ambitions. Meanwhile, we’ll keep fighting to help our Kicks Digital Marketing clients look as good as possible in our digital world. Let us know if you have questions!
The average person spends nearly 20 hours a week on social media. How does yours rank?