The first step in your Adwords journey is to set up your client account. Since you will be managing your own business account you will need to visit the Google Adwords homepage to get started. Google does a beautiful job at streamlining a simple step-by-step process to get you ready for your first Adwords campaign. Once you've completed your account set up, it's time to start planning.
Campaign planning is the most important step in creating a success with Google Adwords. If you go in blind and start creating campaigns with no idea of what keywords you are trying to drive, you will end up with low-performing, low-ranking Adwords campaigns with potentially high costs.
Bill sits down to figure out what keywords are relative to his area and his breeds. Bill uses the keyword planner tool to help locate top-searched keywords in Indianapolis over the past 12-month period. Once he gathers his keywords he must determine what type of match he wants to use.
Once Bill groups his keywords into ad groups he can begin writing the ad copy. This is one of the most important areas for Bill. Adwords text ads are comprised of:
Bad Bill: Bill didn't use his French bulldogs keyword in the copy or destination URL. His text is poorly written and is not formatted for Adwords. The outcome will result in a poor ad-ranking that will probably never show for his keyword.