Outsourcing is a hot topic. For some, it’s difficult to discern which tasks stay in-house and which tasks are best delegated. As a growth-oriented business owner, I would challenge other owners to simplify and prioritize to reduce what could be potentially painful deliberation. For example, my business partner Matt and I have a wish list of “wouldn’t it be nice if we could do X,” and we’ve prioritized that list. Our focus on growth and even more narrowed focus on controlling what we’re good at allows us to knock one item off of that list at a time.
This list includes things that we can’t do, things we don’t want to do, or things that we know someone else could do better. When you boil it down, that’s the beauty of outsourcing. You get to choose someone else, who’s best positioned to do something for you to further your progress.
What are the positive consequences of outsourcing marketing?
Specialization is the biggest advantage when you choose to align with an outside marketing company. Your company reaps the benefits of a marketing dream team but isn’t paying the premium that comes with gainfully employing each of those experts. After all, digital marketing is multifaceted. As such, it’s incredibly difficult for an employer to hire a Jack or Jill of all trades. Companies realize this most often when they’ve made their first marketing related hire.
Even experienced Directors of Marketing admit that while they embrace a certain skill set, it’s next to impossible to do it alone. While that person may dabble in many areas of marketing, a successful strategy is equal parts creative and technical. Finding a person who can do it all, and well, is tough. More often than not, that person becomes a quarterback overseeing the larger strategy while aligning themselves with complementary partners.
Ever hit a weight loss or fitness goal because you made it known? Stating a goal aloud instantly gives that goal more meaning. The pressure of being held accountable gives the objective a larger sense of urgency. Choosing a marketing team not only helps with collaboration and groupthink but also drives results. If the result isn’t there, the relationship ends. Think about it this way, if you’ve hired a marketing team on a monthly retainer - it’s in their best interest to find ways to win. They have to keep improving. The whole point is that they’ve tied their success to yours.
Remember: As an outsourced team your marketing partner is reliant on you to be a good team player and marketers are only as strong as the resources that they have available. Do everything in your power to set them up for success and the results will pay off.
Hiring an outside marketing firm enables you to have continued focus on what it is that you are uniquely positioned to do. Come rain or shine, your outside marketing firm is working for you, even if you aren’t able to dedicate adequate time and attention. Progress is occurring with limited effort on the part of the company. Passive, yet strategic focus on steadily driving qualified prospects to the sales funnel is critically important for the long-term health of a company.
As I mentioned before, digital marketing is multifaceted. It’s not uncommon for an agency to employ strategist, social media coordinators, designers, content writers and web developers. Think of the overhead it would take to bring that team in-house, full-time. There is a huge financial cost advantage to only using and expensing what you need. This principle goes back to the solid business practice of staffing to your average and not your busiest season. On top of that, a growing company who builds a marketing department from scratch experiences massive growing pains, onboarding each employee and spends ample time reinventing the wheel.
The field moves quickly. It’s challenging for any company to stay on top of all that’s available. Partnering with a company who owns their space assures that your company will reap the benefits of efficiency and progress that properly applied technology can provide.
Our company believes in outsourcing. We believe in bringing the most qualified and talented players to our team. Strong partnerships yield amazing results and they are well worth the investment.
The average person spends nearly 20 hours a week on social media. How does yours rank?