How to Use Social Media (the right way) to Drive Site Traffic

Ask any exec what they want most in the world, and they’ll likely say something along the lines of “more customers.” For businesses that operate online, this dream typically happens through generating more website traffic. Web traffic can be increased in several different ways, however social media should be at the top of that list. We’ve got 4 ways that social media can help your business obtain more website traffic.

Complete Your Social Outlets

What’s the first thing people see when they visit your social media pages? Your profile!

It’s crucial that your social outlets look professional. They should include quality graphics, excellent copywriting, and consistent branding.

Additionally, all of your social channels should include a link to your website that is easily found. In order to make your website even more prominent, take full advantage of call-to-action buttons.

But wait, how do people find your social media channels? If they aren’t sent there by your company website, chances are they Googled you. Depending on their search, your social channels will show up directly under your website.

Build a Content Calendar

A good social media presence requires consistent posting and quality content. Seem daunting? Don’t worry -- this is where evergreen content can be a game changer. Since organic reach continues to dwindle, the chance that the same person will see that same post is fairly small. The key is to change up the imagery and copy so it looks fresh on your profile page. And of course, always include a link to your website in the post.

But, don’t get lazy. Every piece of content has to serve a purpose. Quality always trumps quantity. Content that seems forced or isn’t relevant is not going to generate much engagement or clicks.

(Side note): Your posts impact more than just your social outlets. Many posts are indexed by Google, boosting your SEO scores!

Create Engaging Content

What’s better than knowing people are reading your blog content? Seeing that they’ve shared it! Shares are a high-value engagement because they are authentic personal endorsements for your brand to that person’s social following.

Think about what would encourage you to share a piece of content, and strive to inspire that action from your readers. The more your followers share your content, the more people will have the opportunity to see it and click the link back to your website.

Looks Matter

Just think about how many posts you can scroll through on your mobile phone in just a few minutes — tons! In order to successfully generate more site traffic, content must be “scroll-stopping.”

Did you know that visual content is more likely to trigger an engagement than other types of content? And you don’t have to be a design guru. There are plenty of tools that make it easier than ever for you to design your own content. Graphics increase the likelihood that your audience will click and share your post! But, don’t forget to always include a link to your website as well!

If you have any questions, need advice, or are looking to outsource your marketing, Kicks Digital Marketing is happy to help!