Instagram Highlight Ideas for Your Business

Jul 15th, 2019 Marketing, Trends

If you’ve taken the time to create a great Instagram Story, nothing is worse than knowing that in just 24 short hours, all of your hard work will be gone forever.

Enter Instagram Highlights, which allows you to pick your favorite Instagram Stories and showcase them on your profile for as long as you’d like.

Here are 3 great examples of how to get the most out of your Instagram Highlights.

1. Showcase Product Collections via Instagram Highlights

When your brand launches a new product, this creates great shareable content for social media. Start with some of your latest product additions and add them as Stories on your company’s Instagram page. Next, save and sort them for customers to check out.

As your product line increases, show it off in your collections section. Change the collections several times a year to allow the spotlight to shine on everything your company offers and all of the recent product updates and offerings. This will allow your customers to easily see your range of products, interact with them, and even share about them easily with their own followers.

@thecakebakeshop breaks their highlights down by items on their menu:

The average person spends nearly 20 hours a week on social media. How does yours rank?

Let's Get social

Similar Posts

Sign up for updates.

Powered by Caffeine + Cocktails

Visit Us:
1043 Virginia Ave, Suite 211
Indianapolis, IN 46203


© Kicks Digital Marketing. All Rights Reserved. | Privacy Policy

© Kicks Digital Marketing. All Rights Reserved. | Privacy Policy