If you’ve taken the time to create a great Instagram Story, nothing is worse than knowing that in just 24 short hours, all of your hard work will be gone forever.
Enter Instagram Highlights, which allows you to pick your favorite Instagram Stories and showcase them on your profile for as long as you’d like.
When your brand launches a new product, this creates great shareable content for social media. Start with some of your latest product additions and add them as Stories on your company’s Instagram page. Next, save and sort them for customers to check out.
As your product line increases, show it off in your collections section. Change the collections several times a year to allow the spotlight to shine on everything your company offers and all of the recent product updates and offerings. This will allow your customers to easily see your range of products, interact with them, and even share about them easily with their own followers.
@thecakebakeshop breaks their highlights down by items on their menu:
By having an FAQ in your Instagram Highlights, not only does it save you time, but it also benefits your customers. And, the best part is that the Instagram Highlight never has to end. As new questions come in, you can continue to add the answers to this Highlight.
Customer service checks are a must on social media. It allows your business to answer questions and address complaints from your users and followers. However, it can often become monotonous to answer the same questions over and over again. To help with this, consider utilizing Instagram Highlights by creating Stories that answer common questions. This enables current and future customers to easily get answers to their question with minimal wait time.
@summit.strength includes a 'Class Flow' highlight that walks through a typical class:
Have you ever had a review come through that you instantly knew should be shared to the world via social media? Create a series of Instagram Stories that show off how customers feel about your products. It’s as easy as taking a screenshot and adding it to Instagram.
Showcasing the reviews that you receive accomplishes several things. For one, it creates a content pillar that can be a part of your social media editorial calendar. Additionally, sharing reviews will let your customers know that you listen to what they are saying and that you appreciate them. This can help build brand credibility with potential customers.
Check out how @namelesscaters uses their highlights to feature reviews:
Content that you create for your brand, particularly video content, deserves to be showcased. Having only 24 hours to highlight this content doesn’t do it justice. By using these three tips, you can help your company get the most out of this top-notch content by adding Instagram Highlights to your social media strategy.