New website designs have the potential to gain a lot of attention- use this opportunity to not only drive customers to your website but make them take action. Here are our top recommendations for getting the most out of your new site launch.
Build Anticipation. Remember to make it specific to your brand. For example, if your brand has physical products, instead of saying, "Stay tuned for a special announcement next week!", you could share an image on social media like this:
Or if you provide a service like carpet-cleaning, posts leading up to the website announcement may look like this:
Tip: Wait a few days to a week after launch to make the first announcement. We know this can tough when you've been waiting and are excited. This buffer is for any post-launch tweaks so you or your developer can discover little changes to make before your visitors do. Plus, it gives you more time to get your audience interested in what's coming.
Your new website could be 'new' for several weeks or even a couple of months. Remember that not all of your audience will see your post, and if they do, they probably need a reminder or nudge more than once to take action. Don't just make one post about it- use this opportunity to build interest in your site and what you have to offer.
Share a new headshot. Share a new bio photo and prompt followers to go read your bio to learn more about you and your staff. We have found this works wonders and builds genuine interest and trust.
Did you know: On Instagram, photos showing faces get 38% more likes than photos not showing faces.
Send visitors on a mission. What's the purpose of your new website? Did you want to make it easier for customers to make appointments or to buy products? Are there special tools and resources that weren't there before? Are there new bio photos and blog posts?
Ask friends and colleagues to share your new site. Ideally, you have some dedicated clients, friends, and family that share your posts now and then. Ask a specific vendor or friend whose audience reflects your target demographic. A couple of shares go a long way.
Remember to showcase a feature of your new site and give your audience a clear call-to-action.
A much higher percentage of your email audience will see your announcement than your social media audience. Plus, they're your existing clients- let them know what has changed, so they're not lost when they come back to your site.
In summary, to get the most out of your website launch announcement: Remember WHY you have a new website, promote individual features, and prompt followers to take action over time.
Still need help driving traffic to your website via social media and email? Send us a message.