Print Marketing is not Dead

Nov 19th, 2021| Marketing

Katie Mills

As 2021 comes to a close and marketing plans are buttoned up for the new year, there are a few things you may need to dust off that you haven’t thought about yet. Print marketing. I know, I know, print probably isn’t your bread and butter. And a lot of companies have ditched print completely for complete digital marketing plans. (Our name is Kicks Digital Marketing, we get it.) But there are a few reasons you may want to dust off some print assets and update those bad boys:

Print is branding in hand. You can leave a lasting impression that someone may come back to multiple times because they have it in hand, in their workplace, etc.
Print can be disruptive. That seems counterintuitive, but since so many companies rely so heavily on digital marketing, using a print piece or two can really make a lasting impact by being unexpected and creative.
Print is a great in-person tool. Catalogs, books, any print piece can be a good conversation starter, and of course, it’s still the easiest and quickest way to share your information.

With that in mind, here’s a breakdown of a few print pieces you may have forgotten about that need updating:

Business cards

In-person events are starting to occur more and more as the vaccine becomes more widely available. Networking is right around the corner, so now is the time to get those cards printed. Check out Moo for some inspiration, we love printing through them.

Event materials

Same thing, events are on their way back. Chances are your materials are ready for content and aesthetic updates after the past 2(!) years. The last thing you want is to set up your booth or pass out some brochures that misrepresent what and who your company has become.

Catalogs or books

These are great conversation starters or leave-behinds. They aren’t your traditional one-sheeter geared towards sales so heavily, and they are designed specifically to enhance your client’s experience with you. A catalog is a great option to sit on a coffee table in a waiting room or leave behind on the conference table after a meeting for clients to peruse.

Swag

Shirts, stickers, mugs, gear. The most fun category and maybe the most obvious. Whether swag is used internally or externally, a fresh batch of swag is always welcomed (when used correctly, but that’s a whole other blog). It may have been a while since you’ve been in the office, so customized gear makes a great gift for the team. Think about having a special design created for your internal marketing swag—custom logo tees for your team, or a specific graphic modified for an event you’re going to. Personalization adds a special touch as well.