Easy Rider Diner

Restaurants often fall into the trap of building pretty websites that don’t perform. Between static PDF menus, minimal content, and clunky navigation, most diner sites miss the opportunity to drive meaningful engagement. 

The Easy Rider team needed more than a digital placeholder—they needed a site that could serve up content with the same flavor and function as their kitchen. It had to tell the brand’s story, serve SEO goals, flex with a complex menu setup, and support a growing list of user actions like reservations, online ordering, event promotion, and merch sales.

What We Provided

We partnered with Josh Baker and the Easy Rider crew to build a custom site that fused style with substance. While most restaurants rely on images or PDFs to showcase their menus, we took a content-first approach—ensuring all dishes and descriptions were crawlable, keyword-rich, and easily updated on the backend. 

Why it matters: As SEO algorithms change and search engines index content in different ways, a dynamic menu that is text-based and not image-based will allow Google and other SERPs to find out if your site matches Karen’s interest in curate cocktails in her area or if her painter can get ‘biscuits and gravy’ if they visit your establishment. 

The Easy Rider brand goes beyond the plate. With in-house merchandise, gift cards, and event-centric experiences, it was important to make those revenue streams just as visible as the food. We integrated third-party tools like Toast and Shopify directly into the site and added clear in-menu calls to action so users can: 

• Order food online 
• Make a reservation 
• Purchase merch or gift cards 

Each of these functions is integrated using third-party tools, but with a consistent branded feel that keeps users on-site and in flow. If your restaurant is interested in stepping into the world of online ordering or e-commerce – let’s talk.