Branding is all-encompassing. It's equal parts art and science, equal parts aesthetic and messaging. Everywhere you look, every touchpoint you have internally and externally should support your brand. A brand isn't just a logo. It's who you are, who you plan to be, and it communicates who you help and how you help them. A brand is as much about your organization's innate behavior as it is a market distinction, and they don't happen by accident. They get crafted through thoughtful collaboration.
How do you know where you're going unless you understand where you've been? With an in-depth analysis of your current brand position, we ask tough questions, some you may have never considered. Our process requires inputs and views from all perspectives and sources to find out:
Branding is not merely a 'marketing issue,' it's an organizational cornerstone. We don't pretend to know your businesses as intimately as you do, after all, it’s your business, but we do know a thing or two about branding. Together, we’ll mesh minds to build a brand plan that’s tailored to your business. How? We leverage your institutional knowledge and pair it with data to help you make decisions with:
Identifying your brand archetype is essential because it helps people categorize you in their minds. If you understand who you are and you communicate that effectively—without confusion or contradiction—you improve your likeliness to be remembered. Perception is reality, and once you can understand who you are and how people see you, you're now in a position to strategize accordingly. Now, it's time to build a visual brand.
Maybe you are just looking to update your current logo. That's fine. Or, perhaps you want to start fresh. Either way, with strong direction from your brand research, we work with our designers to develop a logo that represents your brand. From font and color selection to iconography, we provide multiple concepts that evolve to achieve the ultimate goal: a logo you are proud to put your company's name behind.
Once we establish your brand, we provide you with a brand guide to help maintain quality control. Each brand guide includes a description of the brand archetype, traits, tone of voice, positioning statements, key messages, logo usage, color specifications, font preferences, as well as imagery and content guidelines for web, print, and social platforms. Useful brand guides cover a lot of ground and will continue to evolve.