Bryant Roofing Systems

Bryant’s original website lacked structure, SEO focus, and conversion intent. Through UX strategy and brand voice development, we rebuilt their site from scratch with a dual purpose:

• Educate potential customers clearly about services and roofing solutions
• Make it as easy as possible to convert a curious visitor into a qualified lead

Why this matters:
A roofing brand’s website is often the first and only impression customers get. In industries built on trust, a clean, professional site acts like your digital handshake. We focused on:

• Service breakdowns that explained complex options in plain English
• Mobile-first, responsive design for accessibility
• Conversion-focused CTAs that appear at the right moments
• Content optimized for local SEO to boost visibility in high-intent searches

Bryant now has a digital home base that supports sales 24/7—positioning them as not just a roofing option, but the go-to roofing authority in their Indianapolis area.

To arm the team with tools that build trust and close deals – we created high-quality, branded print materials—designed not just to look good, but to answer questions before they’re asked. These leave-behinds helped the sales team explain services clearly and consistently.

Why this matters:
In-person consultations still win jobs—but only when backed by clear, trustworthy, and visually aligned materials. Strong print collateral reinforces digital messaging and creates consistency across the customer journey.

Bryant’s team can continue to confidently present, quote, and follow up with assets that made them look as professional as the work they deliver.

Damon Bryant does it different. He leans into the humor and fun of marketing to capture attention, create buzz, and build the brand. We leaned into humor and boldness to create a standout billboard campaign. The headline “Shingle and Ready to Mingle” turned a traditionally dry service into a scroll-stopping moment—on the road and on social.

Why this matters:
Billboards often get ignored. But when they break the mold with personality and wit, they become conversation pieces—amplifying brand recall in a way digital ads often can’t.

The campaign not only increased brand awareness but also positioned Bryant Roofing as modern, confident, and proudly different—without sacrificing trust or professionalism.