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Musings from the Kicks Crew

Mind Grapes

Why Branding Matters: Beyond the Logo

“Your brand is what other people say about you when you’re not in the room.” – Jeff Bezos, CEO of Amazon Essentially, Bezos is saying that your company’s brand is similar to your personal reputation. He couldn’t be more spot-on. A brand, in its entirety, is a living, breathing, very real thing. Think about itread more...

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