The Hangar Indy

With the business evolving into a full-scale destination, the team needed a brand identity and digital experience to match the energy of their concept. From booking tours to ordering food to discovering what's happening next, The Hangar's audience needed an intuitive way to do it all—and the brand needed to stand out in a crowded hospitality and entertainment space.

When developing The Hangar’s brand identity, we didn’t just design a logo—we built a concept that reflects both the owners’ military roots and their connection to Indianapolis’s community. 

• Logo Design: A modern emblem with nods to military insignia and industrial aesthetics.
• Custom Typography & Color Palette: Bold, utilitarian fonts with a color scheme that balances grit with vibrancy.
• Branded Assets: Collateral for digital use, signage, menus, and in-house displays—all designed for consistent visual impact. 
•  Custom Signage: Clear and bold signage reinforces the venue’s brand presence from the street to the bar.

Why this matters: Your brand identity is the foundation of your business. Spend the time to build one you believe in –– so your customers will too.

Build Your New Brand Today

Booking a HandleBar Indy experience is half the fun—and we made sure the website made that process easy and intuitive. By integrating Rezdy’s powerful tools directly into The Hangar’s site: 

• Users can book tours and experiences without ever leaving the site
• The Hangar team can manage tours and events in one dashboard
• The entire process feels branded and smooth—not bolted on

Learn how you can integrate your website with online booking here.