HI-FI Indy

HI-FI Indy isn’t just a music venue—it’s a cultural cornerstone in Indianapolis. As one of the most respected independently owned venues in the Midwest, they’ve played host to hundreds of national and local artists, consistently selling out shows while building a fiercely loyal following. The brand and team were strong, but the website needed to match that same energy. 

With frequent events, artist promotions, and content spanning over a decade, HI-FI needed a digital solution that was dynamic, efficient, and powerful enough to scale as they continued to grow.

We set out to create a site that looked as bold as the shows HI-FI puts on—while giving fans and team members the tools they need to engage more deeply. Built for high traffic and frequent updates, the site strikes a balance between stunning design and backend usability. 

• Bold visuals and dark-mode styling to match the venue’s vibe
• Mobile-first layout to support on-the-go fans
• SEO-driven event and artist pages to improve discoverability
• Optimized site structure to guide users from discovery to ticket purchase 

 🎵 Fun fact: 63% of users primarily access entertainment websites via mobile. 

Baker is an advocate for the music scene in Indianapolis. With that in mind, he wanted to bring more visibility to the artist and offer fans (or soon-to-be fans) a way to engage and learn more about the artist. We built custom artist profiles to support both promotion and fan discovery. Each profile includes: 

• A short artist bio 
• Social links for easy engagement
• Embedded Spotify playlists and music videos 
• Upcoming show listings 

To commemorate HI-FI’s 10-year anniversary, we built a data-driven archive showcasing every show hosted at the venue since launch. The archive includes: 

• A searchable show history Filters by year, artist, or genre
• Links to archival photos, videos, or media coverage when available