Search Engine Optimization
Setting You Up For SEO Success
Every website built on our custom platform is built with search engine optimization in mind. From proper on-site SEO structure to keyword-rich content, each project is set up for SEO success. It all comes down to a few things: keyword relevancy, domain authority, and search engine visibility. Each one of these items is critical building a winning search engine optimization strategy.
How Kicks Digital Marketing does SEO
Before we start talking SEO, we need to understand your business and goals. We will review your current website and SEO strategy, and begin keyword research to find the top ranking search terms to drive your product or service.
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Let’s Get Technical: Search Engine Optimization
Even winning web designs can fall short if they aren’t reinforced with an on-site SEO strategy. That’s why we built our platform to make search engine optimization simple and effective for all of our clients.
SEO starts on your website
The architecture of yourself is just as important as the content it organizes. Our team of Marketers, Designers, and Developers work to build you a site that optimizes your SEO opportunities. From SEO friendly design and structure to keyword rich content, you can be certain each tag is properly placed to help Google index your site and understand your company’s message. Once we launch your optimized site, we start by build your content marketing strategy.
The Difference Between On-site and Off-site SEO
When it comes to search engine optimization, there are two main components; on-site SEO and off-site SEO. Each one these are important to a proper search engine optimization strategy. Without on-site SEO you cannot market off-site.
On-site SEO refers to everything that lives on your website. It starts with the architecture of your website born from endless lines of code. Luckily platforms like ours help you bridge the knowledge gap so you skip the days of single-line coding. When we build a site, we make sure the code is lean and the on-page design is structured in a way that allows Google and other search engines to crawl your website without issue. The cleaner the design and the more keyword rich the content, the more likely you are to rank higher in results pages.
Common on-site SEO optimizations include:
- URL Optimization
- Page Redirects
- SEO-friendly Page Design
- Site Map Indexing
- Google Analytics Integration
- Optimized Navigation
- Google Webmaster Setup
- New Page Content
- and other visual content.
While we work to build your on-site strategy, you can begin building your off-site SEO strategy. Off-site search engine optimization takes into account all of the places you are building exposure. This can be through business listings, social media profiles, backlinking from other site and more. One of the best ways to build a higher rank on Google is to generate a strong domain authority. If you have a partnership with another business, are a vendor for another company, or are sponsoring events often, make sure they are linking to your website from their website and social profiles. Each and every link pointing back to your site will help build your authority and increase your chances of ranking higher.