Even winning web designs can fall short if they aren’t reinforced with an on-site SEO strategy. That’s why we built our platform to make search engine optimization simple and effective for all our clients.
When it comes to SEO, there are two main components; on-site and off-site. Each is important to an effective search engine optimization strategy. Without on-site SEO you cannot market off-site.
You know what you do, but can you say it the way someone would search it? To foster the search engine results you want, keywords are key. The way you may speak about your company may be vastly different than how a potential customer would try to find you. That’s why we use keyword development tools to find common search terms set against opportunities your competitors aren’t targeting to build the framework for on-site copy.
Content is the foundation of your website, and you can’t rank for what you don’t write. Beyond that, the way you write matters just as much as what you write. We’ll work with you to build your brand voice and discover what makes you the person in the crowd wearing yellow when everyone else is wearing white, and then we’ll tell your story masterfully—making you stand out from your competitors and engage your audience.
As important as keywords are, they can’t take you anywhere without the right SEO structure in place—chaos only works when it’s organized. Our savvy web developers use our customized Wordpress platform, built with on-site search engine optimization in mind to ensure all websites we create have the strongest, most successful impact once they go live. Following the flow of your content, we use proper website structure to reinforce your new site with the best practices for search engine ranking, pushing you to the peak while competitors remain on the bluff.
As your new website is being built, you can begin preparing your go-to-market strategy and tackle off-site SEO opportunities pre-launch. Build relationships with your customers, find potential leads, bolster your content, get email campaigns ready, ensure your user experience is where you want it, and promote your brand. We’ll be there, too to help when you need us.